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From footage to findings: How to unlock smarter insights via video research, with BulbshareAI

Break the loop of watch, pause, annotate, repeat. Explore how video captures authentic consumer understanding – and why legacy analysis methods are no longer fit for purpose.

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Insight with Heart: The power of storytelling in research

Storytelling that moves minds (and budgets). Become the most interesting researcher in the room with creative storytelling!

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Insight’s Crystal Ball: Harnessing Synthetic Data To Run Research With Tomorrow’s Consumers – Today

What if you could test a product with tomorrow’s consumers – before they even exist?

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Next gen insights: Your playbook for conducting meaningful research with children

They’re honest. They’re unfiltered. They’re often overlooked. Discover how to run ethical research with kids – with LEGO.

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Bulbshare x Insight Platforms Demo Days: Forget tool sprawl and cut your research delivery time by 70% with BulbshareAI

In our demo with Insight Platforms, we give you the tools to run a project in less time than it takes to make a coffee

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2025 market research trends forecast

As we enter a new quarter of a century, what will 2025’s industry look like? Watch this webinar to find out.

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Navigating global research: How to run multi-market insight communities for at-scale insight

Want to unlock the power of global insights without losing local nuance? Watch this webinar to hear the answer.

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The synthetic shift: Is synthetic data the future of consumer insight?

Watch this webinar to learn how you can harness video to get deeper into consumer truths, and leverage AI.

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Community building in the AI age: How leading brands are harnessing AI to engage communities at-scale

Transactional, one-way relationships with customers just don’t cut it anymore.

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Becoming a research superhuman: Your step by step guide to supercharging your research with AI prompt engineering

Transactional, one-way relationships with customers just don’t cut it anymore.

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Qual Innovation Summit with Insight Platforms: How global brands harness AI for research

Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.

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Fly on the wall research: The power of ethnographic observation for deeper consumer immersions

For deeper consumer realities and true empathy, insight professionals need to walk a mile in their shoes, be in their moments, and understand their contexts.

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Mind the say-do gap: Bridging the gap between what consumers do and say they do with AI led always-on customer communities

Cut through the noise with Purina, Data, Art & Soul, and Bulbshare as we discuss the power of tech-enabled research communities for more reliable consumer insight.

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AI: Powering-up Consumer Insights 2024 – Bulbshare X Premier Foods

Discover how AI is revolutionising the market research industry with leading food producer, Premier Foods, and Bulbshare.

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A new frontier of video research: Maximising consumer immersions with generative AI

Join Premier Foods, Greenbook and Bulbshare as we explore a new frontier of video research, supercharged with AI analysis.

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Tackling Food Waste – MRS Sustainability Summit December 2023

Join Ed Ayton (Abel & Cole), Caroline Bates (Citizen Good) and Julia Brannigan (Bulbshare) to discover what a community of consumers think of the future of food waste…

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Insight futures: The trends set to shape the landscape of market research in 2024

Join Founder of Insight Platforms, Mike Stevens and Bulbshare as we forecast the research trends that will rock the boat in 2024 and discuss how you can stay ahead of the curve in your research.

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Festive forecast: Unpacking seasonal spend across hospitality, with Greene King

Join Greene King’s Consumer Insights Manager, Caroline Dean, and Bulbshare’s Chief Customer Officer, Louise Hughes, to discover how consumers will eat, drink, and socialise this festive season.

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How to mine and analyse data 50 x faster using generative AI, with Microsoft and Bulbshare

Actionable tips on how to best wield AI technology to save time, drive efficiency and conduct more meaningful research than ever before…

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Bringing the customer into the boardroom: How leading brands are winning with community-led growth

In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate. But how can your brand empower its customers to become co-architects of its mission? Let’s unpick the power of the people that truly make your brand special: your customers.

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The fashion report: Is frugality in fashion for consumers during the cost of living crisis?

Unravel the consumer clothing trends here. Discover how UK and US consumers are shopping for clothing and accessories during a cost of living crisis. From second hand shopping to fast fashion to AR try ons, these are the trends you need to know.

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The alcoholic beverage report: The consumer behaviours making a splash in the alcoholic beverage industry

What top trends are sating US and UK consumers’ thirst? From drinking their greens to convenience-based cocktails, discover the consumer behaviours that have shaken, not stirred, the industry.

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Bringing the customer into the board room: How leading brands are winning with community-led growth, with TikTok and giffgaff

In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate.

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Branded with pride: The diversity, inclusion, and equity report

What to do – and not to do – on Pride Month and beyond, according to Bulbshare’s global customer community…

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Women in STEM… Lessons in diversifying the workforce and empowering female voices

Join Bulbshare and industry insiders as we unpick the challenges and opportunities around female empowerment in STEM this International Women’s Day week.

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Sustainability Series: Part One… Brand Transparency, Corporate Social Responsibility & Social Sustainability…

When 71% of customers expect brand activism from the brands they use, 65% prefer to shop with brands who have a clear sustainability promise and 78% would rather spend their money on brands that give back to the community, corporate social responsibility has never been so crucial.

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How companies can promote social responsibility: What consumers really want from brands

Corporate social responsibility (CSR) is how a company manages its actions to create a positive...

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Why 90% of consumers are reporting mental health issues… And how brands can react

Over the past 20 years, raised awareness and a dismantling of negative stigma has meant a...

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Metadata and co-creation: the perfect marketing combination

The use of metadata, a data set that summarizes an even larger set of data,...

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Five great examples of co-created content

Authenticity is a word that seems to get thrown about a lot in the marketing...