For deeper consumer realities and true empathy, insight professionals need to walk a mile in their shoes, be in their moments, and understand their contexts.
Read More
Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.
Cut through the noise with Purina, Data, Art & Soul, and Bulbshare as we discuss the power of tech-enabled research communities for more reliable consumer insight.
Discover how AI is revolutionising the market research industry with leading food producer, Premier Foods, and Bulbshare.
Join Premier Foods, Greenbook and Bulbshare as we explore a new frontier of video research, supercharged with AI analysis.
Join Ed Ayton (Abel & Cole), Caroline Bates (Citizen Good) and Julia Brannigan (Bulbshare) to discover what a community of consumers think of the future of food waste…
Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review.
AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
Join Founder of Insight Platforms, Mike Stevens and Bulbshare as we forecast the research trends that will rock the boat in 2024 and discuss how you can stay ahead of the curve in your research.
Join Greene King’s Consumer Insights Manager, Caroline Dean, and Bulbshare’s Chief Customer Officer, Louise Hughes, to discover how consumers will eat, drink, and socialise this festive season.
Shopping. Socialising. Eating. Drinking. From nootropic drinks to fishless fillets, here are the trends that will define 2023 consumption.
A cancelled Christmas is on the cards for a quarter of respondents, and, above all else, the majority are finding it difficult to afford to live. Discover what a community of UK, US, and French consumers think about inflation, potential recession, and rising prices, here.
Actionable tips on how to best wield AI technology to save time, drive efficiency and conduct more meaningful research than ever before…
AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate. But how can your brand empower its customers to become co-architects of its mission? Let’s unpick the power of the people that truly make your brand special: your customers.
What top trends are sating US and UK consumers’ thirst? From drinking their greens to convenience-based cocktails, discover the consumer behaviours that have shaken, not stirred, the industry.
In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate.
What to do – and not to do – on Pride Month and beyond, according to Bulbshare’s global customer community…
Join GreenBook, Bulbshare, and industry expert Eliana Wahnon for a webinar that takes AI from the realm of speculation into reality as we explore how one of the world’s leading FMCG organisations is leveraging generative AI to anticipate human behaviour with enhanced accuracy to drive business growth.
Virtual launch event and live expert Q&A! Join us for a whole new era of insight-driven technology from Bulbshare.Ai
Discover how UK, US, and French consumers shop for cleaning, household, and laundry products in a post-Covid cost of living crisis landscape.
The consumer trends are heating up for summer. Take a look at how customers across the UK, US, and France are getting ready for a summer of travel, partying, and bank holidays.
What draws consumers to a particular alcohol brand? How do customers discover new drinks? What do shoppers want from your brand? Join us as we serve up the newest tipsy trends and motivations behind alcoholic beverage consumption.
Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
Generative AI. It’s all anyone is talking about. But the conversation around its implications for market research is only just beginning. Join Bulbshare’s research and tech team, Premier Food’s Sibulele Mjali, and Smarter.ai’s Lilly Garrett as we discuss what generative AI will mean for customer insights.
From the resurgence of in-person shopping to post-covid wanderlust, take a comprehensive look at UK, US, and French consumer behaviours for the year ahead.
Shopping. Socialsing. Eating. Drinking. From TikTok becoming the new Michelin guide to the cost of living reshaping marketing, these are the trends that will dominate 2023 consumption.
Eating. Drinking. Socialising. Shopping. Living. Take a holistic look at how macro trends will impact the consumption of food and drink in 2023.
We’re living in wildly unpredictable times. But trying to predict what is coming next is crucial. With a crisis at every corner, brands and consumers alike are trying to keep aloft of changing trends and grapple with whatever blow will follow next.
Can we expect rich results from transactional research and dispassionate participants? Brave brands say no – and they’re making the switch from today’s top-down validation of existing hypotheses to a radical bottom-up approach, fuelled by consistent communities of creatives and consumers.
This winter may be a time of tightened pursestrings in comparison to previous years for many shoppers; for others, Black Friday will be a golden opportunity to seize bargains in a time when low prices are rare goods.
Rampant spending usually characterises Black Friday and Christmas. This year promises to be different, as 81% feel their budget is significantly impacted by record inflation.
Discover the deck from our webinar with L’Oréal’s very own Kim-Lin Capes and Bulbshare’s Roxanne Smith to unlock the stats on how NYX Professional Makeup’s platform, Makeup ADDYX, is changing the landscape of consumer interaction and putting the customer first.
In the era of the B Corp, CSR doesn’t cut it any more. Critics are dismissing the perfunctory gestures corporate social responsibility represents. At best, CSR offsets more harmful impacts, at worst, it’s a marketing tool that belies inaction.
Join Bulbshare and sustainability experts, Aimee Anderson, Paul Crewe, and Mark Downes as we discuss the intersection between branded content, sustainability, and brand purpose.
Why more and more future-facing sport organisations are building fan communities to drive engagement and super charge revenue. Unlock our toolkit now…
Muting, skipping, blocking… Whatever it is, Gen-Zers are not watching your ads. 99% skip ads when given the opportunity, and 63% have an ad blocker installed on their browser.
We teamed up with Nestlé CPW to deliver a presentation as part of the MRS Big Qual 2022 conference, alongside Unilever, IPA, Colart, IGD and Heads UP CIO. We shared our approach to delivering qualitative insights at scale and at speed with a focus on sustainability.
Join Bulbshare and mental health advocate, Geoff McDonald, as we discuss employee communities, how tech can facilitate togetherness, and why a happy workforce equals a productive workplace.
