The UK’s new traffic light system has everyone eagerly hanging on for the green light for holidays abroad. So, we approached our global insight community and asked them if they’re desperate to be relaxing on an exotic beach somewhere – or if they prefer the safety of home this year.
Here’s what they had to say…
“Because, after having so many obligations and duties during lockdown, I would like to relax and be treated. But above anything else, travel is good for our economy.” – Bulbshare user, Male, 43, Italy
Despite restrictions, ambiguity and costs, there is a shared enthusiasm for travel amongst all communities. 78% of our Polish users, 84% of our Italian users, 92% of our Malaysian users and 64% of our UK users all have their fingers crossed for a holiday this year. Whether that translates to bookings and plans is another question, so travel agencies will have their work cut out for them in converting desire into determination…
