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Discover how Bulbshare helped a leading makeup brand build a 100% customer-powered campaign rooted in authentic, impactful connections.
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Discover how Bulbshare helped a leading petcare brand test a product innovation for calming pets using customer communities.
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Learn how Bulbshare helped a leading confectionary brand explore the potential to expand the chocolate category beyond Christmas celebrations in collaboration with Muslim community members.
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Discover how Bulbshare helped build a diverse tastemaker community to boost brand resonance for a leading sexual wellness brand.
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Discover how insights from Bulbshare helped drive internal guidelines to create a more memorable park experience.
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Discover how customer insight communities became a goldmine of feedback for a leading footwear brand and enriched every step of the go-to-market strategy.
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Discover how we helped a leading beer manufacturer make more data-driven decisions for TV commercials via meta-analysis.
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Discover how Greene King unlocked fast turnaround consumer insight via Bulbshare’s DIY offering, for even more cost-effective and time-efficient research.
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Giving a leading food producer the recipe to success with Bulbshare’s Post Launch Consumer Review.
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They’re young. They’re powerful. And they’re dictating the new rules of commerce. Say hello to Gen Z shoppers, and their buying power that’s here to stay!
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Shopping. Socialising. Eating. Drinking. From nootropic drinks to fishless fillets, here are the trends that will define 2023 consumption.
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A cancelled Christmas is on the cards for a quarter of respondents, and, above all else, the majority are finding it difficult to afford to live. Discover what a community of UK, US, and French consumers think about inflation, potential recession, and rising prices, here.
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AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
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In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate. But how can your brand empower its customers to become co-architects of its mission? Let’s unpick the power of the people that truly make your brand special: your customers.
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Unravel the consumer clothing trends here. Discover how UK and US consumers are shopping for clothing and accessories during a cost of living crisis. From second hand shopping to fast fashion to AR try ons, these are the trends you need to know.
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What top trends are sating US and UK consumers’ thirst? From drinking their greens to convenience-based cocktails, discover the consumer behaviours that have shaken, not stirred, the industry.
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What to do – and not to do – on Pride Month and beyond, according to Bulbshare’s global customer community…
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Discover how UK, US, and French consumers shop for cleaning, household, and laundry products in a post-Covid cost of living crisis landscape.
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The consumer trends are heating up for summer. Take a look at how customers across the UK, US, and France are getting ready for a summer of travel, partying, and bank holidays.
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Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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Discover the three essential ingredients to meet the needs of the next generation of football fan.
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From the resurgence of in-person shopping to post-covid wanderlust, take a comprehensive look at UK, US, and French consumer behaviours for the year ahead.
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Shopping. Socialsing. Eating. Drinking. From TikTok becoming the new Michelin guide to the cost of living reshaping marketing, these are the trends that will dominate 2023 consumption.
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We’re living in wildly unpredictable times. But trying to predict what is coming next is crucial. With a crisis at every corner, brands and consumers alike are trying to keep aloft of changing trends and grapple with whatever blow will follow next.
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Food waste was identified by our community as one of their priority issues, so we explored this topic in detail over a month – exploring awareness and knowledge, attitudes, behavioural drivers and barriers in and out of home.
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Football is slowly changing, supported by the rise of the Women’s Super League and the recent success of the English national team, winners of Euro 2022. But female fans continue to face significant issues that are limiting how often they attend men’s matches.
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The plastic problem has been identified by our community of 1,200 everyday sustainability champions as their most pressing sustainability concern. Over one month, we delved deeper into this topic to capture attitudes and understand behavioural drivers and barriers.
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This winter may be a time of tightened pursestrings in comparison to previous years for many shoppers; for others, Black Friday will be a golden opportunity to seize bargains in a time when low prices are rare goods.
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They’re young. They’re powerful. And they’re dictating the new rules of commerce. Gen Z may only be 7-26 in age, but they make up 40% of global consumers and have $360 billion spending power. The trick is getting them to spend it.
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Discover the deck from our webinar with L’Oréal’s very own Kim-Lin Capes and Bulbshare’s Roxanne Smith to unlock the stats on how NYX Professional Makeup’s platform, Makeup ADDYX, is changing the landscape of consumer interaction and putting the customer first.
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In this upward spiral of prices that wages haven’t caught up to, how are the buying behaviours of consumers evolving and what changes might brands need to foresee in order to better serve their customers?
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In the era of the B Corp, CSR doesn’t cut it any more. Critics are dismissing the perfunctory gestures corporate social responsibility represents. At best, CSR offsets more harmful impacts, at worst, it’s a marketing tool that belies inaction.
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Why more and more future-facing sport organisations are building fan communities to drive engagement and super charge revenue. Unlock our toolkit now…
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Muting, skipping, blocking… Whatever it is, Gen-Zers are not watching your ads. 99% skip ads when given the opportunity, and 63% have an ad blocker installed on their browser.
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In uncertain financial times, minimising risk has never been more important – and the smart brands are putting customer voice at the heart of operations to ensure success. Getting more bang for your buck matters more than ever – and insight is no exception.
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Using gender stereotypes to sell goods has been made illegal in Britain, and consumers across the world are rebelling against being typecast.
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From the Oscars slap to the Sprite challenge. From TikTok dances to a story of a young Ukrainian soldier sacrificing himself to save dozens of his fellow country people. Viral content comes in many forms.
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Sustainability is a global issue. In a world so divided by borders, there is one concern that unites us all. Climate change. However, with every country facing this common, potentially devastating threat, consumer reactions around the world continue to vary.
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They say when it’s dark, look for light. With a global pandemic, a cost of living crisis, and now a humanitarian crisis that threatens to destabilise Europe, these last two years have certainly felt dim. But through the hardship, loss, and toil, one thing shone through. Community.
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Armed with ad blockers, volume control and the almighty skip button, consumers are pulling out all the stops to resist traditional advertising.
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Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis, and now harrowed by news of the biggest European humanitarian crisis since World War Two, this relentless pinch is becoming oppressive.
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There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated schizophrenically: we put our masks away then put them back on again.
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When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of euphoric partying and frivolous spending. In truth, it hasn’t played out quite like that…
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From metaverse menus to abstemious alcohol, 2022 is serving a fresh batch of food and drink trends catered to the new, conscious consumer. With customers valuing their health and sustainability more than ever, the next 12 months portend revolutionary new consumer behaviours, progressive lifestyles and eccentric eating habits.
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From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to be the year of radically conscious consumers. Consumers everywhere are approaching 2022 with a ‘new year, new me’ attitude, with 4 out of 5 consumers undertaking a January detox and 81% setting resolutions for the year.
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Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now noticing trends and patterns which were not mainstream in the ‘before times’. The ‘NEW’ consumer continues to navigate these trends and prepare for the future, which still faces Covid related challenges.
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“The world’s biggest businesses were doing fine until Covid-19 arrived. Now they’re doing even better.” What Bloomberg says here rings true: brands have not only avoided the financial ruin that a pandemic can portend, they have risen to the challenge and grown bigger and better than ever before.
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2021 has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and total freedom – and brands have had to quickly adapt to these changing tides of consumer behaviours.
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With Black Friday looming, the war for the customer’s attention is on. And, with easing...
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When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...
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Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.
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By looking at these trends we can consider what retailers and brands should do today to emerge stronger for what’s on the horizon.
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Our top five pioneering brands who are leading the way in building burgeoning customer communities, mastering co-creation and changing the game when it comes to brand advocacy…
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In an increasingly remote world, audiences are readier than ever to connect online – and this is no different when it comes to market research.
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Consumer insight communities are fast becoming an indispensable part of brand strategy when it comes to...
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More and more brands are rethinking their strategies when it comes to digital marketing. While influencers...
The LEGO Play Well Community is a vibrant platform for LEGO enthusiasts to share, learn,...
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AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
Corporate social responsibility (CSR) is how a company manages its actions to create a positive...
As difficult as the last few years have been for most of us, there is...
Since the pandemic started, many businesses have struggled to keep up. However, for some disruptors,...
You’ve heard of user generated content, right? Well, what about employee generated content? Defined as...
Who is the best marketeer for your brand? They may not be the colleague with...
We’re all guilty of projecting an idealised self-image into the world. Be it on social...
Across social media, brands clamour for attention in a vast, dynamic space where the challenge...
The world has gone digital - and focus groups are no exception. Over the last...
We asked our global insight community if they feel satisfied with the customer experiences from the brands they engage with.
After months of restrictions, lockdowns and uncertainty, the world is yearning to open up once...
If ever there was a lesson in the chaos that results from not listening to...
It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of...
Agile, customer-led product development amid the challenges of the last month 12 months has been...
With more people than ever trying Dry January this year, record sales of no and low...
There’s no denying it, 2020 was a year like no other. 12 months ago, who could...
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...
From a bigger focus on health to cutting back on spend, COVID-19 has had a...
Coronavirus has changed everything. From how we shop, work and socialise to our attitudes towards...
In a world where we are bombarded with advertisements and sponsored content all day long, it...
Being part of social justice activism is a risk that a lot of brands weren’t willing to...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
In the last six weeks, the outbreak of Covid-19 has irreversibly transformed our lives. Our...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
With each passing day, headlines surrounding the coronavirus seem to be getting more and more...
Edelmen published its 2020 Trust Barometer earlier this year and to put it bluntly, the...
The outdoors has never been more ‘in’. Recent years have seen a range of once...
Gen Z spend their lives on social networks, right? Therefore, it follows that ‘social media...
There’s been no shortage of 2020 life hacks shared by our global community in recent...
We all know the ‘New Year New You’ clichés: eat less, run more, be kind...
In 2020, 'co-creation' is a well understood term - but it hasn't always been that...
If you work in branding, the word ‘experiential’ has probably become firmly rooted in your...
Over the past 20 years, raised awareness and a dismantling of negative stigma has meant a...
Once upon a time, only boring people drank no-alcohol beer. And if you were driving,...
Brands are pulling out all the stops to convince us that they stand for more...
It’s no secret that veganism is on the rise. With The Economist declaring 2019 as...
When it comes to recycling, our Bulbsharers are passionate and committed, but all too often...
When it comes to sustainability, our Bulbshare community REALLY cares – and they’re going beyond...
The use of metadata, a data set that summarizes an even larger set of data,...
It was recently reported that Christiano Ronaldo was paid half a billion dollars by Nike...
Authenticity is a word that seems to get thrown about a lot in the marketing...
Tom Kenyon is the Director of Insight, Innovation and Strategy at the world’s leading co-creation...
Currently a managing partner at boutique growth consultancy Fika, Mark Baxter started his career at...
Yvonne Richardson is a marketing consultant and senior lecturer on Fashion Marketing and Branding at...
Peter Firth is a consumer trends editor and brand consultant who has worked for the...
Authenticity continues to be a marketing buzzword - and the holy grail for brands looking...
The broadcast model of advertising is dead. Audiences, especially younger audiences, do not trust mainstream...
Bombarded by marketing messages, social media advertising and branded content, millennials and gen Z have...
Co-creation is the future for brands. As audiences increasingly seek two-way conversations, collaboration and the...
Are advertisers getting desperate? It certainly seems so. The deluge of ‘wacky’, disruptive characters that...
These days, social media accounts are no longer good enough for brands looking to nurture...
Earlier this month the OECD released a report that says British young people are the...
We’ve just returned from the ‘64th International Festival of Creativity’ that was Cannes Lions 2017....
This election has changed the landscape of British politics and one of the clearest messages...
Citizen engagement should be integral to how any government department defines strategy and approaches policy-making. By...
Product Innovation
Customer feedback and ideation informing product development.
Consumer Insight
1000s of responses in hours driving real-time customer data.
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Employee Experience
Engage your teams for better employee experiences.
