In an increasingly remote world, audiences are readier than ever to connect online – and this is no different when it comes to market research.
For more and more global brands this is being brought to life via online customer communities, who are ready and willing to provide always-on insight, content, feedback and reviews.
From virtual workshops to online product testing solutions, when it comes to customer insight, the world is going digital – and brand marketeers, insight managers and product developers are progressively turning towards digital solutions to maximise their budget and minimise turnaround time.
Here’s our 5 step toolkit to maximising your insight budget by building customer communities..
