The last decade initiated a shift in how brands relate to their customers. Gone are the days of one sided relationships between the audience and the company. In their place symbiotic communities have flourished, where the consumer defines the parameters of their role and the priorities of the organisation. Enter the era of co-creation, customer collaboration and brand advocacy.
As Forbes says, ‘Individuals who are part of a customer community have a much deeper connection with a business and its mission, not just its products and services. Beyond seeing themselves as loyal customers, they see themselves as being part of something bigger: a group that collectively rallies to help the business survive, sometimes in extraordinary ways.’
At Bulbshare, we’re all about co-creation, customer collaboration and the need for modern brands to empower their customers to be the co-architects of their products, services, content and campaigns.
So, we’ve selected our top five pioneering brands who are leading the way in building burgeoning customer communities, mastering co-creation and changing the game when it comes to brand advocacy…
