With Black Friday looming, the war for the customer’s attention is on. And, with easing lockdowns and life returning to normal, the online/in-store debate is the hot topic for brands trying to get ahead. Will customers be desperate to get back into the shopping malls post-covid, or will a Black Friday spent in lockdown have taught consumers a more peaceful alternative to fighting with fellow bargain hunters over the last discounted TV?
Having originated in the US, Black Friday’s popularity is snowballing globally, with 60% of our global community intending to take part this year. And, with offers released earlier and earlier every time, this flurry of sales is no longer contained to just one day. But, with this year marking the first time payday takes place after Black Friday weekend, brands are clambering to know whether hunger for discounts or the ‘hold on till payday’ mentality will win.
So, how can your brand get ahead of the competition? The secrets to success have been revealed by our global, always-on consumer insight community…
Unlock the Black Friday predictions here…
