Why 50% spend less than 15 minutes per day on their hair…

Life post-pandemic has been defined by convenience for many consumers. When rushing to get back to normality, spending time and money on hair is a challenge. We surveyed our UK consumer community to discover how the ‘treat yourself’ mentality of lockdown can be squeezed into our new normal routines.

“There’s not much to it now that I work from home but when I’m going somewhere, it involves straightening with the flat iron.” Female, 33