Sustainability is a global issue. In a world that is sundered by borders, that is as diverse as it is divided, there is one concern that may blight us all. Climate change. However, with every country facing this environmental devastation on different frontiers – with some already faced with the more immediate effects of this climate crisis – consumer priorities around the world will vary.
But it isn’t just each country’s relationship with global warming that defines its purchasing decisions around sustainability. Financial, social, and physical factors are all at play, meaning that time poverty – as well as poverty itself – will impact consumers’ ability to shop sustainably.
Is sustainability a privilege? Do consumers truly understand whether the products and brands they’re shopping for are actually sustainable? Is sustainability a meaningful conversion driver to consumers globally? And what does sustainability look like for consumers across the globe?
We spoke to our insight communities from 5 key markets to find out what they had to say.
