From the Oscars slap to the Sprite challenge. From obscure debates about doors and wheels to military dads surprising their kids after coming home. From TikTok dances to a story of a young Ukrainian soldier sacrificing himself to save dozens of his fellow country people. Viral content comes in many forms.
But how does one go viral? What motivates us to press share? And how can brands use these trends to carry organisational messages? We asked our UK insight community for the secret sauce to virality – and whether brands should bandwagon on these trends. Here’s what they have to say…
