Community Purpose Playbook: How to put purpose at the heart of your brand to resonate with your customers

In the era of the B Corp, CSR doesn’t cut it any more. Critics are dismissing the perfunctory gestures corporate social responsibility represents. At best, CSR offsets more harmful impacts, at worst, it’s a marketing tool that belies inaction.

In this post-CSR world, where brands are pivoting to purpose as their reason for existence beyond profit – rather than using CSR as a coverup for more mercenary instincts – is it time for a new outlook?

Enter: Community Social Responsibility.