NYX Professional Makeup launched their customer community, Makeup ADDYX, amidst the pandemic. It quenched a thirst for community when people needed it the most. Together, influencers, makeup artists, and brand fans ideate with the NYX Professional Makeup team on future products, feed back on cult classics, and share cutting edge insight and content that steers the NYX PMU brand.
Discover the deck from our webinar with L’Oréal’s very own Kim-Lin Capes and Bulbshare’s Roxanne Smith to unlock the stats on how NYX Professional Makeup and Makeup ADDYX are changing the landscape of consumer interaction and putting the customer first.
