Artificial intelligence – it’s all everyone has been talking about since the launch of ChatGPT last year. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. That much is a given. The question remains, how do we wield it?
In the field of market research, the transformative potential of AI is immense. Here are a few of the ways in which artificial intelligence can compliment the human intelligence and human empathy required to better understand your target audiences.
