They’re young. They’re powerful. And they’re dictating the new rules of commerce. Gen Z may only be 7-26 in age, but they make up 40% of global consumers and have $360 billion spending power. The trick is getting them to spend it.
We asked Gen Z consumers from across 6 different markets on what’s driving their shopping behaviours today. From viral social media campaigns to changes in their standard of living, this sample shared unique insights that you can now access.
500+ responses; 59% female, 36% male, 5% non-binary; 7% Africa, Americas, 38% Europe, 22% Asia.
With Bulbshare, dive into raw data from over 500 responses and gain key takeaways like never before. We’ve done the heavy lifting, so you don’t have to!
In this study, discover:
- Detailed study briefs
- Video analysis from participants
- Key consumer quotes
- And much more
