Filling in the say-do gap with AI augmented video research.
Whether it’s dating profiles, social media, or consumer surveys, the gulf between who we are and who we say we are can be vast. As researchers, it’s our duty to bridge the gap and get to the truth – but it’s not always easy.
But with rich-media taking over the digital sphere – with video accounting for more than half of internet traffic – consumers are living their lives on camera and the opportunities for obfuscation are gone.
So, how can we harness video to get deeper into consumer truths? And, how can we leverage AI to get us there faster?
Join CEO of the MRS, Jane Frost CBE, and Bulbshare for this webinar with Insight Platforms on 26th September as we discuss how video research, amplified by AI, can get brands closer to their consumers.
Covering:
- Always-on: Driving consumer empathy through more immersive research
- Authenticity: How video provides richer results through verbal and nonverbal cues
- AI-nalysis: Discover how AI is converting hours of content into thousands of insights
Featuring:
- Jane Frost CBE: CEO of The Market Research Society
- Mamta Mithal: Senior Researcher, Bulbshare
- Nina Glynn: Head of Content, Bulbshare
