In this episode, we sit down with Simon Pollock, Global Insights and Analytics Lead at Kellanova, to unpack the evolving role of AI in consumer insights and its power to drive smarter business decisions.
Simon shares how AI is not only transforming data processing but also enhancing the way brands understand and anticipate consumer trends – bridging meaning with efficiency.
Tune in to explore:
- How AI is reshaping consumer insights and delivering practical, business-changing benefits.
- Key ways insights can both capture today’s consumer behaviours and predict future trends.
- The latest AI advancements turning raw data into actionable insights.
- Practical advice for businesses integrating AI to stay accurate and consumer-focused.
Listen in for a forward-looking take on AI’s role in crafting insights that make a difference!
