In this episode, we’re joined by Ariane Guy, Senior Manager of Brand Experience at European Wax Center (EWC), to explore what it takes to design unforgettable customer experiences in a world that often prioritizes digital over human connection.
From the deeply personal nature of beauty and self-care to the importance of creating consistency across hundreds of in-person touchpoints, Ariane shares how EWC builds experiences that go beyond service to foster confidence, trust, and loyalty.
We also explore how AI is helping EWC transform mountains of guest feedback into clear, actionable insights, empowering teams to focus on what matters most and create seamless, thoughtful, and memorable experiences at scale.
This conversation dives into the realities of modern customer journeys—where every moment matters, from booking to follow-up—and unpacks how actionable insights, emotional connection, and seamless design come together to keep guests coming back.
Tune in for:
- Why real, human touchpoints still matter in a digital-first landscape
- How AI and data are shaping smarter, more efficient CX strategies for EWC
- A lightbulb moment where customer experience truly came to life
- Tips to design experiences that are memorable and drive long-term loyalty
