Muting, skipping, blocking… Whatever it is, Gen-Zers are not watching your ads. 99% skip ads when given the opportunity, and 63% have an ad blocker installed on their browser. In fact, 93% consider adverts a disruption, with the majority feeling bombarded with ads throughout their daily lives. Gen-Zers might as well have their hands over their ears and their eyes shut when it comes to their receptivity to advertising.
Is it time for businesses to stop wasting their money on channels with no cut through? Time for brands to reassess their media spend with a view to actually resonating with Gen-Z? We think so.
Here are our 5 steps to getting more bang for your buck with your media spend and truly resonating with young customers.
