In this episode, we’re joined by Nicola Gunby, Co-Founder and CMO of CLIQ, to explore why real-life connection is making a major comeback in a digital-first world. As social media shifts from connection to content consumption, CLIQ is flipping the script—putting the “social” back into social media.
Nicola shares how she’s helping brands build meaningful communities, and how co-creation communities are playing a crucial role in shaping standout brand and customer experiences. From micro-communities that act as powerful advocates to the importance of genuine engagement over vanity metrics, this episode unpacks the new rules of community building.
From lightbulb moments of community building success to the evolving roles of influencers, creators, and loyal customers, this conversation dives into what community really means today, and how brands can truly get it right.
Tune in for:
- The rising power of branded communities
- Defining the real MVPs: influencers vs. advocates
- How co-creation communities drive better brand experiences
- Tips to build authentic, thriving brand ecosystems
