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Food For Thought
Your 2024, Unwrapped by Bulbshare! A year of shared successes! Together, we’ve built communities, collaborated...
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Greencore Talking Taste
Your 2024, Unwrapped by Bulbshare! A year of shared successes! Together, we’ve built communities, collaborated...
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The Play Well Community
Your 2024, Unwrapped by Bulbshare! A year of shared successes! Together, we’ve built communities, collaborated...
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Oscar Mayer Gastro Hub
Your 2024, Unwrapped by Bulbshare! A year of shared successes! Together, we’ve built communities, collaborated...
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Ad blockers and advocacy: Why Gen-Z is blocking paid ads in favour of real voices
Armed with ad blockers, volume control and the almighty skip button, consumers are pulling out all the stops to resist traditional advertising.
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Social Commerce: The New Face of Shopping Online
As difficult as the last few years have been for most of us, there is...
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Marketing’s best kept secret: The game-changer that is employee generated content
You’ve heard of user generated content, right? Well, what about employee generated content? Defined as...
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People Power: 10 brands changing the game with user-generated-content
Who is the best marketeer for your brand? They may not be the colleague with...
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WATCH NOW
Forecasting Black Friday consumer behaviours post-Covid, with VoucherCodes’ Elena Glynn
Join us for 30 minutes of unmissable insight with retail trends expert, Elena Glynn. We’ll be unpacking the consumer behaviour trends brands can expect this year on Black Friday, discussing the tension between impulse buying and considered consumerism, and delving into the industry insider knowledge on the great online vs in-store debate.
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What you ‘do’ vs what you ‘say you do’… Lessons in how to get to authentic ‘consumer truths’ with Bulbshare’s Associate Research Director
We’re all guilty of projecting an idealised self-image into the world. Be it on social...
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Forecasting the future of social media: why 77% of consumers believe brands should have online customer communities
Across social media, brands clamour for attention in a vast, dynamic space where the challenge...
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Online communities vs traditional focus groups: Building emotional brand connections in 5 steps
The world has gone digital - and focus groups are no exception. Over the last...
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CX Toolkit: Why 96% say customer experience affects brand loyalty more than ever post-Covid
We asked our global insight community if they feel satisfied with the customer experiences from the brands they engage with.
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The return of the Roaring Twenties? The reality for consumer trends over the next 12 months…
After months of restrictions, lockdowns and uncertainty, the world is yearning to open up once...
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Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans
If ever there was a lesson in the chaos that results from not listening to...
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Unlocking the power of your customers: Why 85% of brands believe in consumer advocacy
It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of...
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Product development in a locked-down world: Why 88% of consumers still want to be involved in your brand decisions…
Agile, customer-led product development amid the challenges of the last month 12 months has been...
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Is the tap running dry for alcohol? No-low boom sees 50% turning down the tipple…
With more people than ever trying Dry January this year, record sales of no and low...
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The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...
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Marketing’s next frontier: Why up to 80% of consumers are embracing the great outdoors
The outdoors has never been more ‘in’. Recent years have seen a range of once...
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Co-creation pioneers: 10 brands blazing a trail for customer collaboration
In 2020, 'co-creation' is a well understood term - but it hasn't always been that...
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Metadata and co-creation: the perfect marketing combination
The use of metadata, a data set that summarizes an even larger set of data,...
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Five great examples of co-created content
Authenticity is a word that seems to get thrown about a lot in the marketing...
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Democratising content: How to increase brand engagement by 28%
Bombarded by marketing messages, social media advertising and branded content, millennials and gen Z have...
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Interaction. Not interruption: The death of traditional advertising?
Are advertisers getting desperate? It certainly seems so. The deluge of ‘wacky’, disruptive characters that...
