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Navigating global research: How to run multi-market insight communities for at-scale insight
Want to unlock the power of global insights without losing local nuance? Register for this webinar to hear the answer.
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The synthetic shift: Is synthetic data the future of consumer insight?
How can we harness video to get deeper into consumer truths, and leverage AI to get us there faster? Register for this webinar to hear the answer.
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Community building in the AI age: How leading brands are harnessing AI to engage communities at-scale
Transactional, one-way relationships with customers just don’t cut it anymore.
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Becoming a research superhuman: Your step by step guide to supercharging your research with AI prompt engineering
Transactional, one-way relationships with customers just don’t cut it anymore.
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Qual Innovation Summit with Insight Platforms: How global brands harness AI for research
Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.
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Fly on the wall research: The power of ethnographic observation for deeper consumer immersions
For deeper consumer realities and true empathy, insight professionals need to walk a mile in their shoes, be in their moments, and understand their contexts.
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Mind the say-do gap: Bridging the gap between what consumers do and say they do with AI led always-on customer communities
Cut through the noise with Purina, Data, Art & Soul, and Bulbshare as we discuss the power of tech-enabled research communities for more reliable consumer insight.
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AI: Powering-up Consumer Insights 2024 – Bulbshare X Premier Foods
Discover how AI is revolutionising the market research industry with leading food producer, Premier Foods, and Bulbshare.
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A new frontier of video research: Maximising consumer immersions with generative AI
Join Premier Foods, Greenbook and Bulbshare as we explore a new frontier of video research, supercharged with AI analysis.
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Tackling Food Waste – MRS Sustainability Summit December 2023
Join Ed Ayton (Abel & Cole), Caroline Bates (Citizen Good) and Julia Brannigan (Bulbshare) to discover what a community of consumers think of the future of food waste…
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Insight futures: The trends set to shape the landscape of market research in 2024
Join Founder of Insight Platforms, Mike Stevens and Bulbshare as we forecast the research trends that will rock the boat in 2024 and discuss how you can stay ahead of the curve in your research.
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Festive forecast: Unpacking seasonal spend across hospitality, with Greene King
Join Greene King’s Consumer Insights Manager, Caroline Dean, and Bulbshare’s Chief Customer Officer, Louise Hughes, to discover how consumers will eat, drink, and socialise this festive season.
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How to mine and analyse data 50 x faster using generative AI, with Microsoft and Bulbshare
Actionable tips on how to best wield AI technology to save time, drive efficiency and conduct more meaningful research than ever before…
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Bringing the customer into the boardroom: How leading brands are winning with community-led growth
In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate. But how can your brand empower its customers to become co-architects of its mission? Let’s unpick the power of the people that truly make your brand special: your customers.
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The fashion report: Is frugality in fashion for consumers during the cost of living crisis?
Unravel the consumer clothing trends here. Discover how UK and US consumers are shopping for clothing and accessories during a cost of living crisis. From second hand shopping to fast fashion to AR try ons, these are the trends you need to know.
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The alcoholic beverage report: The consumer behaviours making a splash in the alcoholic beverage industry
What top trends are sating US and UK consumers’ thirst? From drinking their greens to convenience-based cocktails, discover the consumer behaviours that have shaken, not stirred, the industry.
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Bringing the customer into the board room: How leading brands are winning with community-led growth, with TikTok and giffgaff
In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate.
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Branded with pride: The diversity, inclusion, and equity report
What to do – and not to do – on Pride Month and beyond, according to Bulbshare’s global customer community…
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Keeping it clean: The household product report
Discover how UK, US, and French consumers shop for cleaning, household, and laundry products in a post-Covid cost of living crisis landscape.
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Get set for summer: The summer 2023 consumer behaviour report
The consumer trends are heating up for summer. Take a look at how customers across the UK, US, and France are getting ready for a summer of travel, partying, and bank holidays.
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The marketing manager’s outdoor sports report
Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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The insight manager’s outdoor sports report
Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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Engage or die! – the Gen Z fan challenge that every football club needs to solve, fast!
Discover the three essential ingredients to meet the needs of the next generation of football fan.
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New year, new consumer behaviours: How customers are shopping, travelling, eating, and scrolling in times of record inflation
From the resurgence of in-person shopping to post-covid wanderlust, take a comprehensive look at UK, US, and French consumer behaviours for the year ahead.
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Climate of fear: What happens to consumer spend during times of crisis?
Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis, and now harrowed by news of the biggest European humanitarian crisis since World War Two, this relentless pinch is becoming oppressive.
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Pandemic to endemic: New normals as we reflect on changed existences two years on from the onset of Covid
There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated schizophrenically: we put our masks away then put them back on again.
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Forecasting consumer spend in the wake of Covid, the energy crisis, and record inflation…
When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of euphoric partying and frivolous spending. In truth, it hasn’t played out quite like that…
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Detox 2.0: How a new wave of conscious living will dominate consumer spending in 2022…
From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to be the year of radically conscious consumers. Consumers everywhere are approaching 2022 with a ‘new year, new me’ attitude, with 4 out of 5 consumers undertaking a January detox and 81% setting resolutions for the year.
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Future Retail Pulse Report: Key consumer shopping trends post-Covid and expectations for the Holiday season…
Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now noticing trends and patterns which were not mainstream in the ‘before times’. The ‘NEW’ consumer continues to navigate these trends and prepare for the future, which still faces Covid related challenges.
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2021 Brands of the year: Ten pioneering brands that led the way over the last 12 months… And how you can learn from them next year
“The world’s biggest businesses were doing fine until Covid-19 arrived. Now they’re doing even better.” What Bloomberg says here rings true: brands have not only avoided the financial ruin that a pandemic can portend, they have risen to the challenge and grown bigger and better than ever before.
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Social Commerce: The New Face of Shopping Online
As difficult as the last few years have been for most of us, there is...
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Marketing’s best kept secret: The game-changer that is employee generated content
You’ve heard of user generated content, right? Well, what about employee generated content? Defined as...
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Ten trends for 2022: Key consumer trends that will define next year – and how your brand should react
2021 has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and total freedom – and brands have had to quickly adapt to these changing tides of consumer behaviours.
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People Power: 10 brands changing the game with user-generated-content
Who is the best marketeer for your brand? They may not be the colleague with...
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Consumer trends to watch around Black Friday: How have shopping behaviours changed in the wake of Covid-19
With Black Friday looming, the war for the customer’s attention is on. And, with easing...
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What you ‘do’ vs what you ‘say you do’… Lessons in how to get to authentic ‘consumer truths’ with Bulbshare’s Associate Research Director
We’re all guilty of projecting an idealised self-image into the world. Be it on social...
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Forecasting the future of social media: why 77% of consumers believe brands should have online customer communities
Across social media, brands clamour for attention in a vast, dynamic space where the challenge...
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Diversity and inclusivity in branding… Lessons in how to build a truly diverse brand with L’Oréal UK & Ireland’s Ellis Lanyon
When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...
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Online communities vs traditional focus groups: Building emotional brand connections in 5 steps
The world has gone digital - and focus groups are no exception. Over the last...
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Post-Covid attitudes and behaviours around sustainability and how brands need to react
Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.
