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The synthetic shift: Is synthetic data the future of consumer insight?
How can we harness video to get deeper into consumer truths, and leverage AI to get us there faster? Register for this webinar to hear the answer.
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How can we harness video to get deeper into consumer truths, and leverage AI to get us there faster? Register for this webinar to hear the answer.
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Transactional, one-way relationships with customers just don’t cut it anymore.
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Transactional, one-way relationships with customers just don’t cut it anymore.
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Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.
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For deeper consumer realities and true empathy, insight professionals need to walk a mile in their shoes, be in their moments, and understand their contexts.
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Cut through the noise with Purina, Data, Art & Soul, and Bulbshare as we discuss the power of tech-enabled research communities for more reliable consumer insight.
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Discover how AI is revolutionising the market research industry with leading food producer, Premier Foods, and Bulbshare.
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Join Premier Foods, Greenbook and Bulbshare as we explore a new frontier of video research, supercharged with AI analysis.
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Join Ed Ayton (Abel & Cole), Caroline Bates (Citizen Good) and Julia Brannigan (Bulbshare) to discover what a community of consumers think of the future of food waste…
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Join Founder of Insight Platforms, Mike Stevens and Bulbshare as we forecast the research trends that will rock the boat in 2024 and discuss how you can stay ahead of the curve in your research.
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Join Greene King’s Consumer Insights Manager, Caroline Dean, and Bulbshare’s Chief Customer Officer, Louise Hughes, to discover how consumers will eat, drink, and socialise this festive season.
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Actionable tips on how to best wield AI technology to save time, drive efficiency and conduct more meaningful research than ever before…
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In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate. But how can your brand empower its customers to become co-architects of its mission? Let’s unpick the power of the people that truly make your brand special: your customers.
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Unravel the consumer clothing trends here. Discover how UK and US consumers are shopping for clothing and accessories during a cost of living crisis. From second hand shopping to fast fashion to AR try ons, these are the trends you need to know.
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What top trends are sating US and UK consumers’ thirst? From drinking their greens to convenience-based cocktails, discover the consumer behaviours that have shaken, not stirred, the industry.
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In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate.
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What to do – and not to do – on Pride Month and beyond, according to Bulbshare’s global customer community…
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Discover how UK, US, and French consumers shop for cleaning, household, and laundry products in a post-Covid cost of living crisis landscape.
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The consumer trends are heating up for summer. Take a look at how customers across the UK, US, and France are getting ready for a summer of travel, partying, and bank holidays.
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Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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Discover the three essential ingredients to meet the needs of the next generation of football fan.
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From the resurgence of in-person shopping to post-covid wanderlust, take a comprehensive look at UK, US, and French consumer behaviours for the year ahead.
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Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis, and now harrowed by news of the biggest European humanitarian crisis since World War Two, this relentless pinch is becoming oppressive.
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There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated schizophrenically: we put our masks away then put them back on again.
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When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of euphoric partying and frivolous spending. In truth, it hasn’t played out quite like that…
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From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to be the year of radically conscious consumers. Consumers everywhere are approaching 2022 with a ‘new year, new me’ attitude, with 4 out of 5 consumers undertaking a January detox and 81% setting resolutions for the year.
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Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now noticing trends and patterns which were not mainstream in the ‘before times’. The ‘NEW’ consumer continues to navigate these trends and prepare for the future, which still faces Covid related challenges.
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“The world’s biggest businesses were doing fine until Covid-19 arrived. Now they’re doing even better.” What Bloomberg says here rings true: brands have not only avoided the financial ruin that a pandemic can portend, they have risen to the challenge and grown bigger and better than ever before.
As difficult as the last few years have been for most of us, there is...
You’ve heard of user generated content, right? Well, what about employee generated content? Defined as...
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2021 has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and total freedom – and brands have had to quickly adapt to these changing tides of consumer behaviours.
Who is the best marketeer for your brand? They may not be the colleague with...
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With Black Friday looming, the war for the customer’s attention is on. And, with easing...
We’re all guilty of projecting an idealised self-image into the world. Be it on social...
Across social media, brands clamour for attention in a vast, dynamic space where the challenge...
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When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...
The world has gone digital - and focus groups are no exception. Over the last...
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Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.
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By looking at these trends we can consider what retailers and brands should do today to emerge stronger for what’s on the horizon.