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Consumer trends to watch around Black Friday: How have shopping behaviours changed in the wake of Covid-19
With Black Friday looming, the war for the customer’s attention is on. And, with easing...
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What you ‘do’ vs what you ‘say you do’… Lessons in how to get to authentic ‘consumer truths’ with Bulbshare’s Associate Research Director
We’re all guilty of projecting an idealised self-image into the world. Be it on social...
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Forecasting the future of social media: why 77% of consumers believe brands should have online customer communities
Across social media, brands clamour for attention in a vast, dynamic space where the challenge...
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Diversity and inclusivity in branding… Lessons in how to build a truly diverse brand with L’Oréal UK & Ireland’s Ellis Lanyon
When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...
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Online communities vs traditional focus groups: Building emotional brand connections in 5 steps
The world has gone digital - and focus groups are no exception. Over the last...
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Post-Covid attitudes and behaviours around sustainability and how brands need to react
Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.
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Bulbshare Pulse Report: Key consumer shopping trends post Covid and beyond…
By looking at these trends we can consider what retailers and brands should do today to emerge stronger for what’s on the horizon.
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CX Toolkit: Why 96% say customer experience affects brand loyalty more than ever post-Covid
We asked our global insight community if they feel satisfied with the customer experiences from the brands they engage with.
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Meet the customer advocacy pioneers: Five brands doing all the right things when it comes to customer collaboration
Our top five pioneering brands who are leading the way in building burgeoning customer communities, mastering co-creation and changing the game when it comes to brand advocacy…
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The return of the Roaring Twenties? The reality for consumer trends over the next 12 months…
After months of restrictions, lockdowns and uncertainty, the world is yearning to open up once...
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Why 50% have said goodbye to spontaneity and hello to pub reservations…
As the UK begins to reopen and cities blossom with life once again, we checked...
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Agile research in a remote world: Five steps to maximising your insight budget
In an increasingly remote world, audiences are readier than ever to connect online – and this is no different when it comes to market research.
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Key Consumer Trends as we Return to Coffee Shops, Bars and Pubs
The key insights around the future of socialising... Join us for an hour of insights...
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Why 84% of our community crave a holiday…
The UK's new traffic light system has everyone eagerly hanging on for the green light...
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Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans
If ever there was a lesson in the chaos that results from not listening to...
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People Power… Why customer communities are the next step for future-facing brands
The key insights around the future of brand advocacy Join us for unmissable insights around...
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Why 80% are ready to go to pubs and bars
With the UK tentatively reopening next week, we asked our community how they felt about...
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Why 59% find it harder to switch off when working from home
Working from home has become the new normal. And with the world's transition to remote working...
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How to build and get value from customer communities: A ten step guide
Consumer insight communities are fast becoming an indispensable part of brand strategy when it comes to...
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Future High Streets Part Three… The next step for retail
The key consumer shopping trends post lockdown and what they mean for retail, brands and...
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Future High Streets Part Two… The changing face of grocery shopping post Covid-19
As our idea of the highstreet evolves over the next 12 to 18 months, how...
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Customer Advocacy Toolkit: A five step guide to turning your customers into brand ambassadors
More and more brands are rethinking their strategies when it comes to digital marketing. While influencers...
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Future High Streets Part One… The impact of Covid-19 and what it means for brands
How will our idea of the high street evolve over the next 12 to 18 months? What does it mean for...
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Why 78% of consumers are ready to spend on hospitality again
With the UK hopeful for a future free from Covid restrictions, it's time to connect...
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Unlocking the power of your customers: Why 85% of brands believe in consumer advocacy
It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of...
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Product development in a locked-down world: Why 88% of consumers still want to be involved in your brand decisions…
Agile, customer-led product development amid the challenges of the last month 12 months has been...
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Five drinks industry trends to watch in 2021
Join an expert discussion around the post-Covid consumer behaviour shifts set to impact the drinks industry...
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Is the tap running dry for alcohol? No-low boom sees 50% turning down the tipple…
With more people than ever trying Dry January this year, record sales of no and low...
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The 10 key consumer shifts of 2020… And what they will mean for your brand this year
There’s no denying it, 2020 was a year like no other. 12 months ago, who could...
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The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...
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7 Post-Covid Food Trends… And How Your Brand Should Respond
From a bigger focus on health to cutting back on spend, COVID-19 has had a...
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Last orders? Drinks industry experts discuss the impact of Covid-19 for alcohol brands this Christmas
Join our panel of industry experts as they share key insights on what a Christmas of...
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Your 10 step guide to creating content with cut-through…
In a world where we are bombarded with advertisements and sponsored content all day long, it...
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Brand activism: Five examples of social activism that resonate with Gen Z
Being part of social justice activism is a risk that a lot of brands weren’t willing to...
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Covid-19 Tracker Week Eight: As lockdown eases we see the emergence a new, more considered consumer
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid-19 Tracker Week Six: Why 85% of employees won’t return to work without social distancing…
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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BRAND HEROES: FIVE brands doing all the right things in the midst of Covid-19
In the last six weeks, the outbreak of Covid-19 has irreversibly transformed our lives. Our...
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Covid-19 Tracker Week Four: 40% of shoppers continue to shop online as lockdown persists
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid-19 Tracker Week Three: Panic buying decreases but anxiety is still on the rise
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid-19 Tracker Week Two: Up to 60% of people leverage new tech as isolation becomes the ‘new norm’
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
