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2021 has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and total freedom – and brands have had to quickly adapt to these changing tides of consumer behaviours.
Who is the best marketeer for your brand? They may not be the colleague with...
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With Black Friday looming, the war for the customer’s attention is on. And, with easing...
We’re all guilty of projecting an idealised self-image into the world. Be it on social...
Across social media, brands clamour for attention in a vast, dynamic space where the challenge...
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When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...
The world has gone digital - and focus groups are no exception. Over the last...
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Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.
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By looking at these trends we can consider what retailers and brands should do today to emerge stronger for what’s on the horizon.
We asked our global insight community if they feel satisfied with the customer experiences from the brands they engage with.
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Our top five pioneering brands who are leading the way in building burgeoning customer communities, mastering co-creation and changing the game when it comes to brand advocacy…
After months of restrictions, lockdowns and uncertainty, the world is yearning to open up once...
As the UK begins to reopen and cities blossom with life once again, we checked...
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In an increasingly remote world, audiences are readier than ever to connect online – and this is no different when it comes to market research.
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The key insights around the future of socialising... Join us for an hour of insights...
The UK's new traffic light system has everyone eagerly hanging on for the green light...
If ever there was a lesson in the chaos that results from not listening to...
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The key insights around the future of brand advocacy Join us for unmissable insights around...
With the UK tentatively reopening next week, we asked our community how they felt about...
Working from home has become the new normal. And with the world's transition to remote working...
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Consumer insight communities are fast becoming an indispensable part of brand strategy when it comes to...
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The key consumer shopping trends post lockdown and what they mean for retail, brands and...
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As our idea of the highstreet evolves over the next 12 to 18 months, how...
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More and more brands are rethinking their strategies when it comes to digital marketing. While influencers...
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How will our idea of the high street evolve over the next 12 to 18 months? What does it mean for...
With the UK hopeful for a future free from Covid restrictions, it's time to connect...
It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of...
Agile, customer-led product development amid the challenges of the last month 12 months has been...
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Join an expert discussion around the post-Covid consumer behaviour shifts set to impact the drinks industry...
With more people than ever trying Dry January this year, record sales of no and low...
There’s no denying it, 2020 was a year like no other. 12 months ago, who could...
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...
From a bigger focus on health to cutting back on spend, COVID-19 has had a...
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Join our panel of industry experts as they share key insights on what a Christmas of...
In a world where we are bombarded with advertisements and sponsored content all day long, it...
Being part of social justice activism is a risk that a lot of brands weren’t willing to...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
In the last six weeks, the outbreak of Covid-19 has irreversibly transformed our lives. Our...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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