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Brace yourself – Black Friday is bringing in savvy shoppers with demanding expectations this year! As the biggest retail day of the year approaches, here’s a look at five key consumer trends to watch this season.
Your 2024, Unwrapped by Bulbshare! A year of shared successes! Together, we’ve built communities, collaborated...
Your 2024, Unwrapped by Bulbshare! A year of shared successes! Together, we’ve collaborated, co-created, and...
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AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
Your 2024, Unwrapped by Bulbshare! A year of shared successes! Together, we’ve built communities, collaborated...
Your 2024, Unwrapped by Bulbshare! A year of shared successes! Together, we’ve built communities, collaborated...
Your 2024, Unwrapped by Bulbshare! A year of shared successes! Together, we’ve built communities, collaborated...
Corporate social responsibility (CSR) is how a company manages its actions to create a positive...
As difficult as the last few years have been for most of us, there is...
Since the pandemic started, many businesses have struggled to keep up. However, for some disruptors,...
You’ve heard of user generated content, right? Well, what about employee generated content? Defined as...
Who is the best marketeer for your brand? They may not be the colleague with...
We’re all guilty of projecting an idealised self-image into the world. Be it on social...
Across social media, brands clamour for attention in a vast, dynamic space where the challenge...
The world has gone digital - and focus groups are no exception. Over the last...
We asked our global insight community if they feel satisfied with the customer experiences from the brands they engage with.
After months of restrictions, lockdowns and uncertainty, the world is yearning to open up once...
If ever there was a lesson in the chaos that results from not listening to...
It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of...
Agile, customer-led product development amid the challenges of the last month 12 months has been...
With more people than ever trying Dry January this year, record sales of no and low...
There’s no denying it, 2020 was a year like no other. 12 months ago, who could...
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...
From a bigger focus on health to cutting back on spend, COVID-19 has had a...
Coronavirus has changed everything. From how we shop, work and socialise to our attitudes towards...
In a world where we are bombarded with advertisements and sponsored content all day long, it...
Being part of social justice activism is a risk that a lot of brands weren’t willing to...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
In the last six weeks, the outbreak of Covid-19 has irreversibly transformed our lives. Our...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
With each passing day, headlines surrounding the coronavirus seem to be getting more and more...
Edelmen published its 2020 Trust Barometer earlier this year and to put it bluntly, the...
The outdoors has never been more ‘in’. Recent years have seen a range of once...
Gen Z spend their lives on social networks, right? Therefore, it follows that ‘social media...
There’s been no shortage of 2020 life hacks shared by our global community in recent...
We all know the ‘New Year New You’ clichés: eat less, run more, be kind...
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