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Black Friday Unboxed: What 2025 shoppers really want

Brace yourself – Black Friday is bringing in savvy shoppers with demanding expectations this year! As the biggest retail day of the year approaches, here’s a look at five key consumer trends to watch this season.

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ChatGPT one year later: How OpenAI generated a new era of accessible artificial intelligence

AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?

Black Friday Unboxed: What 2025 shoppers really want

ChatGPT one year later: How OpenAI generated a new era of accessible artificial intelligence

Greencore Talking Taste

Oscar Mayer Gastro Hub

The Play Well Community

How companies can promote social responsibility: What consumers really want from brands

Social Commerce: The New Face of Shopping Online

Listening and learning: How to build your brand’s story with your customers in mind

Marketing’s best kept secret: The game-changer that is employee generated content

People Power: 10 brands changing the game with user-generated-content

What you ‘do’ vs what you ‘say you do’… Lessons in how to get to authentic ‘consumer truths’ with Bulbshare’s Associate Research Director

Forecasting the future of social media: why 77% of consumers believe brands should have online customer communities

Online communities vs traditional focus groups: Building emotional brand connections in 5 steps

CX Toolkit: Why 96% say customer experience affects brand loyalty more than ever post-Covid

The return of the Roaring Twenties? The reality for consumer trends over the next 12 months…

Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans

Unlocking the power of your customers: Why 85% of brands believe in consumer advocacy

Product development in a locked-down world: Why 88% of consumers still want to be involved in your brand decisions…

Is the tap running dry for alcohol? No-low boom sees 50% turning down the tipple…

The 10 key consumer shifts of 2020… And what they will mean for your brand this year

The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.

7 Post-Covid Food Trends… And How Your Brand Should Respond

Meet the post Covid-19 consumer… The new world trends you really need to know

Your 10 step guide to creating content with cut-through…

Brand activism: Five examples of social activism that resonate with Gen Z

Covid-19 Tracker Week Eight: As lockdown eases we see the emergence a new, more considered consumer

Covid-19 Tracker Week Six: Why 85% of employees won’t return to work without social distancing…

BRAND HEROES: FIVE brands doing all the right things in the midst of Covid-19

Covid-19 Tracker Week Four: 40% of shoppers continue to shop online as lockdown persists

Covid-19 Tracker Week Three: Panic buying decreases but anxiety is still on the rise

Covid-19 Tracker Week Two: Up to 60% of people leverage new tech as isolation becomes the ‘new norm’

Covid-19 Tracker Week One: Threats to mental health with those suffering anxiety up to 70%

Covid 19: Why 40% of consumers are moving shopping online

10 simple steps to guaranteeing consumer trust

Marketing’s next frontier: Why up to 80% of consumers are embracing the great outdoors

Do you really know how to connect to Gen Z? 4 steps to true social listening

Social purpose toolkit: 5 steps to connecting to consumers with a conscience

New year new you: 10 key consumer trends for 2020

Co-creation pioneers: 10 brands blazing a trail for customer collaboration

CX marks the spot: How to retain 42% more customers by co-creating your customer experience