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The LEGO Play Well Community
The LEGO Play Well Community is a vibrant platform for LEGO enthusiasts to share, learn,...
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ChatGPT one year later: How OpenAI generated a new era of accessible artificial intelligence
AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
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How companies can promote social responsibility: What consumers really want from brands
Corporate social responsibility (CSR) is how a company manages its actions to create a positive...
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Social Commerce: The New Face of Shopping Online
As difficult as the last few years have been for most of us, there is...
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Listening and learning: How to build your brand’s story with your customers in mind
Since the pandemic started, many businesses have struggled to keep up. However, for some disruptors,...
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Marketing’s best kept secret: The game-changer that is employee generated content
You’ve heard of user generated content, right? Well, what about employee generated content? Defined as...
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People Power: 10 brands changing the game with user-generated-content
Who is the best marketeer for your brand? They may not be the colleague with...
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What you ‘do’ vs what you ‘say you do’… Lessons in how to get to authentic ‘consumer truths’ with Bulbshare’s Associate Research Director
We’re all guilty of projecting an idealised self-image into the world. Be it on social...
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Forecasting the future of social media: why 77% of consumers believe brands should have online customer communities
Across social media, brands clamour for attention in a vast, dynamic space where the challenge...
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Online communities vs traditional focus groups: Building emotional brand connections in 5 steps
The world has gone digital - and focus groups are no exception. Over the last...
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CX Toolkit: Why 96% say customer experience affects brand loyalty more than ever post-Covid
We asked our global insight community if they feel satisfied with the customer experiences from the brands they engage with.
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The return of the Roaring Twenties? The reality for consumer trends over the next 12 months…
After months of restrictions, lockdowns and uncertainty, the world is yearning to open up once...
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Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans
If ever there was a lesson in the chaos that results from not listening to...
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Unlocking the power of your customers: Why 85% of brands believe in consumer advocacy
It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of...
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Product development in a locked-down world: Why 88% of consumers still want to be involved in your brand decisions…
Agile, customer-led product development amid the challenges of the last month 12 months has been...
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Is the tap running dry for alcohol? No-low boom sees 50% turning down the tipple…
With more people than ever trying Dry January this year, record sales of no and low...
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The 10 key consumer shifts of 2020… And what they will mean for your brand this year
There’s no denying it, 2020 was a year like no other. 12 months ago, who could...
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The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...
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7 Post-Covid Food Trends… And How Your Brand Should Respond
From a bigger focus on health to cutting back on spend, COVID-19 has had a...
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Meet the post Covid-19 consumer… The new world trends you really need to know
Coronavirus has changed everything. From how we shop, work and socialise to our attitudes towards...
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Your 10 step guide to creating content with cut-through…
In a world where we are bombarded with advertisements and sponsored content all day long, it...
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Brand activism: Five examples of social activism that resonate with Gen Z
Being part of social justice activism is a risk that a lot of brands weren’t willing to...
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Covid-19 Tracker Week Eight: As lockdown eases we see the emergence a new, more considered consumer
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid-19 Tracker Week Six: Why 85% of employees won’t return to work without social distancing…
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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BRAND HEROES: FIVE brands doing all the right things in the midst of Covid-19
In the last six weeks, the outbreak of Covid-19 has irreversibly transformed our lives. Our...
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Covid-19 Tracker Week Four: 40% of shoppers continue to shop online as lockdown persists
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid-19 Tracker Week Three: Panic buying decreases but anxiety is still on the rise
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid-19 Tracker Week Two: Up to 60% of people leverage new tech as isolation becomes the ‘new norm’
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid-19 Tracker Week One: Threats to mental health with those suffering anxiety up to 70%
Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers...
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Covid 19: Why 40% of consumers are moving shopping online
With each passing day, headlines surrounding the coronavirus seem to be getting more and more...
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10 simple steps to guaranteeing consumer trust
Edelmen published its 2020 Trust Barometer earlier this year and to put it bluntly, the...
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Marketing’s next frontier: Why up to 80% of consumers are embracing the great outdoors
The outdoors has never been more ‘in’. Recent years have seen a range of once...
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Do you really know how to connect to Gen Z? 4 steps to true social listening
Gen Z spend their lives on social networks, right? Therefore, it follows that ‘social media...
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Social purpose toolkit: 5 steps to connecting to consumers with a conscience
There’s been no shortage of 2020 life hacks shared by our global community in recent...
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New year new you: 10 key consumer trends for 2020
We all know the ‘New Year New You’ clichés: eat less, run more, be kind...
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Co-creation pioneers: 10 brands blazing a trail for customer collaboration
In 2020, 'co-creation' is a well understood term - but it hasn't always been that...
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CX marks the spot: How to retain 42% more customers by co-creating your customer experience
If you work in branding, the word ‘experiential’ has probably become firmly rooted in your...
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Why 90% of consumers are reporting mental health issues… And how brands can react
Over the past 20 years, raised awareness and a dismantling of negative stigma has meant a...
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No-low rising… Why over 60% of consumers are turning their back on alcohol
Once upon a time, only boring people drank no-alcohol beer. And if you were driving,...
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Purpose power: How to get cut-through in a sea of social purpose
Brands are pulling out all the stops to convince us that they stand for more...
