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Why 90% of consumers are reporting mental health issues… And how brands can react
Over the past 20 years, raised awareness and a dismantling of negative stigma has meant a...
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No-low rising… Why over 60% of consumers are turning their back on alcohol
Once upon a time, only boring people drank no-alcohol beer. And if you were driving,...
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Purpose power: How to get cut-through in a sea of social purpose
Brands are pulling out all the stops to convince us that they stand for more...
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The year of the flexitarian… Why almost 60% of shoppers are cutting back on meat
It’s no secret that veganism is on the rise. With The Economist declaring 2019 as...
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Recycling revolution: How 65% of shoppers are changing the way they shop
When it comes to recycling, our Bulbsharers are passionate and committed, but all too often...
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Sustainability soapbox: Why 30% of consumers believe brands should be doing more
When it comes to sustainability, our Bulbshare community REALLY cares – and they’re going beyond...
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Metadata and co-creation: the perfect marketing combination
The use of metadata, a data set that summarizes an even larger set of data,...
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Why micro-influencers could generate a 40% purchase rate for your brand
It was recently reported that Christiano Ronaldo was paid half a billion dollars by Nike...
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Five great examples of co-created content
Authenticity is a word that seems to get thrown about a lot in the marketing...
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Talking co-creation, with insight director Tom Kenyon
Tom Kenyon is the Director of Insight, Innovation and Strategy at the world’s leading co-creation...
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Talking co-creation, with industry expert Mark Baxter
Currently a managing partner at boutique growth consultancy Fika, Mark Baxter started his career at...
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Talking co-creation, with academic Yvonne Richardson
Yvonne Richardson is a marketing consultant and senior lecturer on Fashion Marketing and Branding at...
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Talking co-creation, with futurist Peter Firth
Peter Firth is a consumer trends editor and brand consultant who has worked for the...
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The path to authenticity: How to truly connect with modern audiences
Authenticity continues to be a marketing buzzword - and the holy grail for brands looking...
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How to be in the 26% of brands that audiences actually care about
The broadcast model of advertising is dead. Audiences, especially younger audiences, do not trust mainstream...
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Democratising content: How to increase brand engagement by 28%
Bombarded by marketing messages, social media advertising and branded content, millennials and gen Z have...
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Co-creation toolkit: Becoming a participation brand in five easy steps
Co-creation is the future for brands. As audiences increasingly seek two-way conversations, collaboration and the...
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Interaction. Not interruption: The death of traditional advertising?
Are advertisers getting desperate? It certainly seems so. The deluge of ‘wacky’, disruptive characters that...
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How to increase engagement by 20%: The power of online communities
These days, social media accounts are no longer good enough for brands looking to nurture...
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Digital trends: Targeting British teens through mobile
Earlier this month the OECD released a report that says British young people are the...
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Cannes Lions: Putting people at the heart of your brand
We’ve just returned from the ‘64th International Festival of Creativity’ that was Cannes Lions 2017....
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How an influencer campaign increased the youth vote by 600,000
This election has changed the landscape of British politics and one of the clearest messages...
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How to drive citizen engagement through co-creation
Citizen engagement should be integral to how any government department defines strategy and approaches policy-making. By...
