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Veganuary is well underway and more and more consumers are stepping up to the plant based plate. But veganism is more than a diet – it’s a lifestyle…
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Join us as we unpack the trends that will change the landscape of consumer behaviour and define the next steps for marketing. The future is fast approaching, and we’ve got the toolkit to prepare your brand…
You’ve heard of user generated content, right? Well, what about employee generated content? Defined as...
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Join us as we present our full consumer behaviour quarterly pulse report – with key take-outs for how brands can react to the trends.
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Join us as we discuss the government’s new plans around HFSS legislation. With intentions to ban showing high fat, salt and sugar products on TV before 9pm, institute more regulations around food and alcohol labelling, and remove all HFSS advertising online, the government’s new Better Health campaign is one FMCG brands will need to prepare for.
Who is the best marketeer for your brand? They may not be the colleague with...
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Join us for 30 minutes of unmissable insight with retail trends expert, Elena Glynn. We’ll be unpacking the consumer behaviour trends brands can expect this year on Black Friday, discussing the tension between impulse buying and considered consumerism, and delving into the industry insider knowledge on the great online vs in-store debate.
We’re all guilty of projecting an idealised self-image into the world. Be it on social...
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Join us for 45 minutes of unmissable insights, looking at the changing roles and perceptions around influencers, why customer communities are the future for brands, and how leading brands are empowering their customers to become content creators and brand advocates, promoting their organisation 365 days a year…
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Part Two of our consumer trends pulse report looks at the new polarised priorities and behaviours of post-Covid shoppers. While many continue to shop online, the importance of shopping local and the emergence of the new ‘local high street’ will be paramount to retail brands.
Across social media, brands clamour for attention in a vast, dynamic space where the challenge...
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Part One of our consumer trends pulse report looks at how sustainable shopping will evolve post-Covid and how brands need to react to more considered attitudes and behaviours from shoppers.
The world has gone digital - and focus groups are no exception. Over the last...
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The next steps for home-working, discuss the technology that will facilitate the future of remote work for businesses, and analyse the brands that are getting it right.
We asked our global insight community if they feel satisfied with the customer experiences from the brands they engage with.
After months of restrictions, lockdowns and uncertainty, the world is yearning to open up once...
As the UK begins to reopen and cities blossom with life once again, we checked...
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In an increasingly remote world, audiences are readier than ever to connect online – and this is no different when it comes to market research.
If ever there was a lesson in the chaos that results from not listening to...
It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of...
Agile, customer-led product development amid the challenges of the last month 12 months has been...
With more people than ever trying Dry January this year, record sales of no and low...
If you work in branding, the word ‘experiential’ has probably become firmly rooted in your...
Tom Kenyon is the Director of Insight, Innovation and Strategy at the world’s leading co-creation...
Currently a managing partner at boutique growth consultancy Fika, Mark Baxter started his career at...
Peter Firth is a consumer trends editor and brand consultant who has worked for the...
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