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The vegan revolution and its widespread impact on brands this year: The plant based trends that will dramatically influence consumer behaviour in 2022 – and how brands need to react

Veganuary is well underway and more and more consumers are stepping up to the plant based plate. But veganism is more than a diet – it’s a lifestyle…

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TEN CONSUMER TRENDS FOR 2022… With consumer trends expert, Daniela Walker (Future Laboratory, Campaign, WIRED)

Join us as we unpack the trends that will change the landscape of consumer behaviour and define the next steps for marketing. The future is fast approaching, and we’ve got the toolkit to prepare your brand…

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Marketing’s best kept secret: The game-changer that is employee generated content

You’ve heard of user generated content, right? Well, what about employee generated content? Defined as...

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Bulbshare Pulse Report: A deep dive into the key retail trends set to shape 2022

Join us as we present our full consumer behaviour quarterly pulse report – with key take-outs for how brands can react to the trends.

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Your HFSS guidebook with retail expert Simon Marsden: How new HFSS legislation will affect FMCG brands…

Join us as we discuss the government’s new plans around HFSS legislation. With intentions to ban showing high fat, salt and sugar products on TV before 9pm, institute more regulations around food and alcohol labelling, and remove all HFSS advertising online, the government’s new Better Health campaign is one FMCG brands will need to prepare for.

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People Power: 10 brands changing the game with user-generated-content

Who is the best marketeer for your brand? They may not be the colleague with...

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Forecasting Black Friday consumer behaviours post-Covid, with VoucherCodes’ Elena Glynn

Join us for 30 minutes of unmissable insight with retail trends expert, Elena Glynn. We’ll be unpacking the consumer behaviour trends brands can expect this year on Black Friday, discussing the tension between impulse buying and considered consumerism, and delving into the industry insider knowledge on the great online vs in-store debate.

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What you ‘do’ vs what you ‘say you do’… Lessons in how to get to authentic ‘consumer truths’ with Bulbshare’s Associate Research Director

We’re all guilty of projecting an idealised self-image into the world. Be it on social...

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The new influencers: How to turn your customers into brand advocates… With special guest, Helena Osborne, Head of Advocacy and Content at L’Oréal UKI

Join us for 45 minutes of unmissable insights, looking at the changing roles and perceptions around influencers, why customer communities are the future for brands, and how leading brands are empowering their customers to become content creators and brand advocates, promoting their organisation 365 days a year…

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Future Shoppers Part Two: What are the key online shopping trends, post lockdown?

Part Two of our consumer trends pulse report looks at the new polarised priorities and behaviours of post-Covid shoppers. While many continue to shop online, the importance of shopping local and the emergence of the new ‘local high street’ will be paramount to retail brands.

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Forecasting the future of social media: why 77% of consumers believe brands should have online customer communities

Across social media, brands clamour for attention in a vast, dynamic space where the challenge...

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Future Shoppers Part One: The rise of the conscious consumer

Part One of our consumer trends pulse report looks at how sustainable shopping will evolve post-Covid and how brands need to react to more considered attitudes and behaviours from shoppers.

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Online communities vs traditional focus groups: Building emotional brand connections in 5 steps

The world has gone digital - and focus groups are no exception. Over the last...

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Virtual Working Futures: Home working post-Covid with special guests from Hewlett-Packard

The next steps for home-working, discuss the technology that will facilitate the future of remote work for businesses, and analyse the brands that are getting it right.

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CX Toolkit: Why 96% say customer experience affects brand loyalty more than ever post-Covid

We asked our global insight community if they feel satisfied with the customer experiences from the brands they engage with.

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The return of the Roaring Twenties? The reality for consumer trends over the next 12 months…

After months of restrictions, lockdowns and uncertainty, the world is yearning to open up once...

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Why 50% have said goodbye to spontaneity and hello to pub reservations…

As the UK begins to reopen and cities blossom with life once again, we checked...

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Agile research in a remote world: Five steps to maximising your insight budget

In an increasingly remote world, audiences are readier than ever to connect online – and this is no different when it comes to market research.

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Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans

If ever there was a lesson in the chaos that results from not listening to...

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Unlocking the power of your customers: Why 85% of brands believe in consumer advocacy

It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of...

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Product development in a locked-down world: Why 88% of consumers still want to be involved in your brand decisions…

Agile, customer-led product development amid the challenges of the last month 12 months has been...

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Is the tap running dry for alcohol? No-low boom sees 50% turning down the tipple…

With more people than ever trying Dry January this year, record sales of no and low...

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CX marks the spot: How to retain 42% more customers by co-creating your customer experience

If you work in branding, the word ‘experiential’ has probably become firmly rooted in your...

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Talking co-creation, with insight director Tom Kenyon

Tom Kenyon is the Director of Insight, Innovation and Strategy at the world’s leading co-creation...

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Talking co-creation, with industry expert Mark Baxter

Currently a managing partner at boutique growth consultancy Fika, Mark Baxter started his career at...

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Talking co-creation, with futurist Peter Firth

Peter Firth is a consumer trends editor and brand consultant who has worked for the...