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Keeping it clean: The household product report
Discover how UK, US, and French consumers shop for cleaning, household, and laundry products in a post-Covid cost of living crisis landscape.
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Get set for summer: The summer 2023 consumer behaviour report
The consumer trends are heating up for summer. Take a look at how customers across the UK, US, and France are getting ready for a summer of travel, partying, and bank holidays.
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The marketing manager’s outdoor sports report
Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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The insight manager’s outdoor sports report
Outdoor sports, internal wellbeing: How the UK, US, and French post-Covid consumer is embracing recreation in nature.
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Engage or die! – the Gen Z fan challenge that every football club needs to solve, fast!
Discover the three essential ingredients to meet the needs of the next generation of football fan.
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New year, new consumer behaviours: How customers are shopping, travelling, eating, and scrolling in times of record inflation
From the resurgence of in-person shopping to post-covid wanderlust, take a comprehensive look at UK, US, and French consumer behaviours for the year ahead.
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Value Playbook: How to re-think your media spend and connect with Gen-Z…
Muting, skipping, blocking… Whatever it is, Gen-Zers are not watching your ads. 99% skip ads when given the opportunity, and 63% have an ad blocker installed on their browser.
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Minimising your insight budget while maximising your output: Your value playbook
In uncertain financial times, minimising risk has never been more important – and the smart brands are putting customer voice at the heart of operations to ensure success. Getting more bang for your buck matters more than ever – and insight is no exception.
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Crisis consumption: New buying behaviours in light of a cost of living crisis
Join us as we talk to four real consumers from very different walks of life about the effects of record inflation on their shopping behaviours… And what they want to see from brands.
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Shopping sustainably: How 5 key markets rank sustainability in their grocery shop
Sustainability is a global issue. In a world so divided by borders, there is one concern that unites us all. Climate change. However, with every country facing this common, potentially devastating threat, consumer reactions around the world continue to vary.
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Crisis communities: How a ‘Pandemic Spirit’ emerged to help us cope in times of peril…
They say when it’s dark, look for light. With a global pandemic, a cost of living crisis, and now a humanitarian crisis that threatens to destabilise Europe, these last two years have certainly felt dim. But through the hardship, loss, and toil, one thing shone through. Community.
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Climate of fear: What happens to consumer spend during times of crisis?
Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis, and now harrowed by news of the biggest European humanitarian crisis since World War Two, this relentless pinch is becoming oppressive.
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Forecasting consumer spend in the wake of Covid, the energy crisis, and record inflation…
When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of euphoric partying and frivolous spending. In truth, it hasn’t played out quite like that…
