Covid

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Crisis consumption: New buying behaviours in light of a cost of living crisis

Join us as we talk to four real consumers from very different walks of life about the effects of record inflation on their shopping behaviours… And what they want to see from brands.

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Crisis communities: How a ‘Pandemic Spirit’ emerged to help us cope in times of peril…

They say when it’s dark, look for light. With a global pandemic, a cost of living crisis, and now a humanitarian crisis that threatens to destabilise Europe, these last two years have certainly felt dim. But through the hardship, loss, and toil, one thing shone through. Community. 

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Climate of fear: What happens to consumer spend during times of crisis?

Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis, and now harrowed by news of the biggest European humanitarian crisis since World War Two, this relentless pinch is becoming oppressive.

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Pandemic to endemic: New normals as we reflect on changed existences two years on from the onset of Covid

There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated schizophrenically: we put our masks away then put them back on again.

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Forecasting consumer spend in the wake of Covid, the energy crisis, and record inflation…

When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of euphoric partying and frivolous spending. In truth, it hasn’t played out quite like that…