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AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
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A cancelled Christmas is on the cards for a quarter of respondents, and, above all else, the majority are finding it difficult to afford to live. Discover what a community of UK, US, and French consumers think about inflation, potential recession, and rising prices, here.
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AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?
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Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis, and now harrowed by news of the biggest European humanitarian crisis since World War Two, this relentless pinch is becoming oppressive.
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There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated schizophrenically: we put our masks away then put them back on again.
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When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of euphoric partying and frivolous spending. In truth, it hasn’t played out quite like that…
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From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to be the year of radically conscious consumers. Consumers everywhere are approaching 2022 with a ‘new year, new me’ attitude, with 4 out of 5 consumers undertaking a January detox and 81% setting resolutions for the year.
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Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now noticing trends and patterns which were not mainstream in the ‘before times’. The ‘NEW’ consumer continues to navigate these trends and prepare for the future, which still faces Covid related challenges.
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“The world’s biggest businesses were doing fine until Covid-19 arrived. Now they’re doing even better.” What Bloomberg says here rings true: brands have not only avoided the financial ruin that a pandemic can portend, they have risen to the challenge and grown bigger and better than ever before.
As difficult as the last few years have been for most of us, there is...
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2021 has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and total freedom – and brands have had to quickly adapt to these changing tides of consumer behaviours.
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With Black Friday looming, the war for the customer’s attention is on. And, with easing...
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When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...
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Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.
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By looking at these trends we can consider what retailers and brands should do today to emerge stronger for what’s on the horizon.
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More and more brands are rethinking their strategies when it comes to digital marketing. While influencers...
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How will our idea of the high street evolve over the next 12 to 18 months? What does it mean for...
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Join an expert discussion around the post-Covid consumer behaviour shifts set to impact the drinks industry...
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Join our panel of industry experts as they share key insights on what a Christmas of...
In a world where we are bombarded with advertisements and sponsored content all day long, it...
In 2020, 'co-creation' is a well understood term - but it hasn't always been that...
The use of metadata, a data set that summarizes an even larger set of data,...
Authenticity is a word that seems to get thrown about a lot in the marketing...
Tom Kenyon is the Director of Insight, Innovation and Strategy at the world’s leading co-creation...
Currently a managing partner at boutique growth consultancy Fika, Mark Baxter started his career at...
Yvonne Richardson is a marketing consultant and senior lecturer on Fashion Marketing and Branding at...
Peter Firth is a consumer trends editor and brand consultant who has worked for the...
Bombarded by marketing messages, social media advertising and branded content, millennials and gen Z have...
Earlier this month the OECD released a report that says British young people are the...
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