Insight

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Value Playbook: How to re-think your media spend and connect with Gen-Z…

Muting, skipping, blocking… Whatever it is, Gen-Zers are not watching your ads. 99% skip ads when given the opportunity, and 63% have an ad blocker installed on their browser.

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Sustainability across the world: Understanding what is means using big qual… The MRS Big Qual Conference 2022 (With CPW)

We teamed up with Nestlé CPW to deliver a presentation as part of the MRS Big Qual 2022 conference, alongside Unilever, IPA, Colart, IGD and Heads UP CIO. We shared our approach to delivering qualitative insights at scale and at speed with a focus on sustainability.

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Minimising your insight budget while maximising your output: Your value playbook

In uncertain financial times, minimising risk has never been more important – and the smart brands are putting customer voice at the heart of operations to ensure success. Getting more bang for your buck matters more than ever – and insight is no exception.

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The power of online communities: Mapping consumers’ online shopping journey as a case study… The MRS CX, UX & MR Conference with Nestlé CPW

Fusing insights from UX, MR, and CX to develop a rich understanding of shoppers, with Bulbshare’s Senior Research Manager, Milly Chu, and CPW’s Global CMI Manager, Miriam Schwarz for the MRS Conference.