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Marketing’s best kept secret: The game-changer that is employee generated content
You’ve heard of user generated content, right? Well, what about employee generated content? Defined as...
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People Power: 10 brands changing the game with user-generated-content
Who is the best marketeer for your brand? They may not be the colleague with...
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What you ‘do’ vs what you ‘say you do’… Lessons in how to get to authentic ‘consumer truths’ with Bulbshare’s Associate Research Director
We’re all guilty of projecting an idealised self-image into the world. Be it on social...
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Forecasting the future of social media: why 77% of consumers believe brands should have online customer communities
Across social media, brands clamour for attention in a vast, dynamic space where the challenge...
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Online communities vs traditional focus groups: Building emotional brand connections in 5 steps
The world has gone digital - and focus groups are no exception. Over the last...
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CX Toolkit: Why 96% say customer experience affects brand loyalty more than ever post-Covid
We asked our global insight community if they feel satisfied with the customer experiences from the brands they engage with.
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The return of the Roaring Twenties? The reality for consumer trends over the next 12 months…
After months of restrictions, lockdowns and uncertainty, the world is yearning to open up once...
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Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans
If ever there was a lesson in the chaos that results from not listening to...
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Unlocking the power of your customers: Why 85% of brands believe in consumer advocacy
It's no secret that the 'influence' of influencers is dwindling. With a growing awareness of...
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The 10 key consumer shifts of 2020… And what they will mean for your brand this year
There’s no denying it, 2020 was a year like no other. 12 months ago, who could...
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The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...
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7 Post-Covid Food Trends… And How Your Brand Should Respond
From a bigger focus on health to cutting back on spend, COVID-19 has had a...
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Your 10 step guide to creating content with cut-through…
In a world where we are bombarded with advertisements and sponsored content all day long, it...
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Metadata and co-creation: the perfect marketing combination
The use of metadata, a data set that summarizes an even larger set of data,...
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Five great examples of co-created content
Authenticity is a word that seems to get thrown about a lot in the marketing...
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Talking co-creation, with industry expert Mark Baxter
Currently a managing partner at boutique growth consultancy Fika, Mark Baxter started his career at...
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Talking co-creation, with academic Yvonne Richardson
Yvonne Richardson is a marketing consultant and senior lecturer on Fashion Marketing and Branding at...
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How to be in the 26% of brands that audiences actually care about
The broadcast model of advertising is dead. Audiences, especially younger audiences, do not trust mainstream...
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Democratising content: How to increase brand engagement by 28%
Bombarded by marketing messages, social media advertising and branded content, millennials and gen Z have...
