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In uncertain financial times, minimising risk has never been more important – and the smart brands are putting customer voice at the heart of operations to ensure success. Getting more bang for your buck matters more than ever – and insight is no exception.
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Using gender stereotypes to sell goods has been made illegal in Britain, and consumers across the world are rebelling against being typecast.
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From the Oscars slap to the Sprite challenge. From TikTok dances to a story of a young Ukrainian soldier sacrificing himself to save dozens of his fellow country people. Viral content comes in many forms.
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Sustainability is a global issue. In a world so divided by borders, there is one concern that unites us all. Climate change. However, with every country facing this common, potentially devastating threat, consumer reactions around the world continue to vary.
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They say when it’s dark, look for light. With a global pandemic, a cost of living crisis, and now a humanitarian crisis that threatens to destabilise Europe, these last two years have certainly felt dim. But through the hardship, loss, and toil, one thing shone through. Community.
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Armed with ad blockers, volume control and the almighty skip button, consumers are pulling out all the stops to resist traditional advertising.
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Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis, and now harrowed by news of the biggest European humanitarian crisis since World War Two, this relentless pinch is becoming oppressive.
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There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated schizophrenically: we put our masks away then put them back on again.
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When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of euphoric partying and frivolous spending. In truth, it hasn’t played out quite like that…
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From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to be the year of radically conscious consumers. Consumers everywhere are approaching 2022 with a ‘new year, new me’ attitude, with 4 out of 5 consumers undertaking a January detox and 81% setting resolutions for the year.
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Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now noticing trends and patterns which were not mainstream in the ‘before times’. The ‘NEW’ consumer continues to navigate these trends and prepare for the future, which still faces Covid related challenges.
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“The world’s biggest businesses were doing fine until Covid-19 arrived. Now they’re doing even better.” What Bloomberg says here rings true: brands have not only avoided the financial ruin that a pandemic can portend, they have risen to the challenge and grown bigger and better than ever before.
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2021 has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and total freedom – and brands have had to quickly adapt to these changing tides of consumer behaviours.
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With Black Friday looming, the war for the customer’s attention is on. And, with easing...
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When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...
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Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.
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By looking at these trends we can consider what retailers and brands should do today to emerge stronger for what’s on the horizon.
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Our top five pioneering brands who are leading the way in building burgeoning customer communities, mastering co-creation and changing the game when it comes to brand advocacy…
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