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Gender and Gen-Z: Resonate with younger audiences by saying goodbye to gendered marketing

Using gender stereotypes to sell goods has been made illegal in Britain, and consumers across the world are rebelling against being typecast.

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Breaking the internet: How can brands exploit viral trends to captivate consumers?

From the Oscars slap to the Sprite challenge. From TikTok dances to a story of a young Ukrainian soldier sacrificing himself to save dozens of his fellow country people. Viral content comes in many forms.

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Shopping sustainably: How 5 key markets rank sustainability in their grocery shop

Sustainability is a global issue. In a world so divided by borders, there is one concern that unites us all. Climate change. However, with every country facing this common, potentially devastating threat, consumer reactions around the world continue to vary.

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Crisis communities: How a ‘Pandemic Spirit’ emerged to help us cope in times of peril…

They say when it’s dark, look for light. With a global pandemic, a cost of living crisis, and now a humanitarian crisis that threatens to destabilise Europe, these last two years have certainly felt dim. But through the hardship, loss, and toil, one thing shone through. Community. 

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Ad blockers and advocacy: Why Gen-Z is blocking paid ads in favour of real voices

Armed with ad blockers, volume control and the almighty skip button, consumers are pulling out all the stops to resist traditional advertising.

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Climate of fear: What happens to consumer spend during times of crisis?

Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis, and now harrowed by news of the biggest European humanitarian crisis since World War Two, this relentless pinch is becoming oppressive.

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Pandemic to endemic: New normals as we reflect on changed existences two years on from the onset of Covid

There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated schizophrenically: we put our masks away then put them back on again.

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Forecasting consumer spend in the wake of Covid, the energy crisis, and record inflation…

When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of euphoric partying and frivolous spending. In truth, it hasn’t played out quite like that…

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Detox 2.0: How a new wave of conscious living will dominate consumer spending in 2022…

From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to be the year of radically conscious consumers. Consumers everywhere are approaching 2022 with a ‘new year, new me’ attitude, with 4 out of 5 consumers undertaking a January detox and 81% setting resolutions for the year.

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Future Retail Pulse Report: Key consumer shopping trends post-Covid and expectations for the Holiday season…

Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now noticing trends and patterns which were not mainstream in the ‘before times’. The ‘NEW’ consumer continues to navigate these trends and prepare for the future, which still faces Covid related challenges.

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2021 Brands of the year: Ten pioneering brands that led the way over the last 12 months… And how you can learn from them next year

“The world’s biggest businesses were doing fine until Covid-19 arrived. Now they’re doing even better.” What Bloomberg says here rings true: brands have not only avoided the financial ruin that a pandemic can portend, they have risen to the challenge and grown bigger and better than ever before.

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Ten trends for 2022: Key consumer trends that will define next year – and how your brand should react

2021 has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and total freedom – and brands have had to quickly adapt to these changing tides of consumer behaviours.

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Consumer trends to watch around Black Friday: How have shopping behaviours changed in the wake of Covid-19

With Black Friday looming, the war for the customer’s attention is on. And, with easing...

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Diversity and inclusivity in branding… Lessons in how to build a truly diverse brand with L’Oréal UK & Ireland’s Ellis Lanyon

When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...

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Post-Covid attitudes and behaviours around sustainability and how brands need to react

Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.

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Bulbshare Pulse Report: Key consumer shopping trends post Covid and beyond…

By looking at these trends we can consider what retailers and brands should do today to emerge stronger for what’s on the horizon.

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Meet the customer advocacy pioneers: Five brands doing all the right things when it comes to customer collaboration

Our top five pioneering brands who are leading the way in building burgeoning customer communities, mastering co-creation and changing the game when it comes to brand advocacy…

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Agile research in a remote world: Five steps to maximising your insight budget

In an increasingly remote world, audiences are readier than ever to connect online – and this is no different when it comes to market research.