Trend reports and toolkits

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Future Retail Pulse Report: Key consumer shopping trends post-Covid and expectations for the Holiday season…

Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now noticing trends and patterns which were not mainstream in the ‘before times’. The ‘NEW’ consumer continues to navigate these trends and prepare for the future, which still faces Covid related challenges.

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2021 Brands of the year: Ten pioneering brands that led the way over the last 12 months… And how you can learn from them next year

“The world’s biggest businesses were doing fine until Covid-19 arrived. Now they’re doing even better.” What Bloomberg says here rings true: brands have not only avoided the financial ruin that a pandemic can portend, they have risen to the challenge and grown bigger and better than ever before.

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Ten trends for 2022: Key consumer trends that will define next year – and how your brand should react

2021 has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and total freedom – and brands have had to quickly adapt to these changing tides of consumer behaviours.

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Consumer trends to watch around Black Friday: How have shopping behaviours changed in the wake of Covid-19

With Black Friday looming, the war for the customer’s attention is on. And, with easing...

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Diversity and inclusivity in branding… Lessons in how to build a truly diverse brand with L’Oréal UK & Ireland’s Ellis Lanyon

When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...

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Post-Covid attitudes and behaviours around sustainability and how brands need to react

Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.

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Bulbshare Pulse Report: Key consumer shopping trends post Covid and beyond…

By looking at these trends we can consider what retailers and brands should do today to emerge stronger for what’s on the horizon.

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Meet the customer advocacy pioneers: Five brands doing all the right things when it comes to customer collaboration

Our top five pioneering brands who are leading the way in building burgeoning customer communities, mastering co-creation and changing the game when it comes to brand advocacy…

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Agile research in a remote world: Five steps to maximising your insight budget

In an increasingly remote world, audiences are readier than ever to connect online – and this is no different when it comes to market research.

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How to build and get value from customer communities: A ten step guide

Consumer insight communities are fast becoming an indispensable part of brand strategy when it comes to...

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Customer Advocacy Toolkit: A five step guide to turning your customers into brand ambassadors 

More and more brands are rethinking their strategies when it comes to digital marketing. While influencers...