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Consumer trends to watch around Black Friday: How have shopping behaviours changed in the wake of Covid-19
With Black Friday looming, the war for the customer’s attention is on. And, with easing...
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Diversity and inclusivity in branding… Lessons in how to build a truly diverse brand with L’Oréal UK & Ireland’s Ellis Lanyon
When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...
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Post-Covid attitudes and behaviours around sustainability and how brands need to react
Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.
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Bulbshare Pulse Report: Key consumer shopping trends post Covid and beyond…
By looking at these trends we can consider what retailers and brands should do today to emerge stronger for what’s on the horizon.
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Meet the customer advocacy pioneers: Five brands doing all the right things when it comes to customer collaboration
Our top five pioneering brands who are leading the way in building burgeoning customer communities, mastering co-creation and changing the game when it comes to brand advocacy…
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Agile research in a remote world: Five steps to maximising your insight budget
In an increasingly remote world, audiences are readier than ever to connect online – and this is no different when it comes to market research.
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How to build and get value from customer communities: A ten step guide
Consumer insight communities are fast becoming an indispensable part of brand strategy when it comes to...
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Customer Advocacy Toolkit: A five step guide to turning your customers into brand ambassadors
More and more brands are rethinking their strategies when it comes to digital marketing. While influencers...
