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      Customer feedback and ideation informing product development.

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      1000s of responses in hours driving real-time customer data.

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      Advocacy marketing, e-commerce, product reviews and more.

    • E-commerce + Reviews

      Authentic user-generated reviews syndicated online to millions.

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      Engage your teams for better employee experiences.

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      The latest consumer trends, brand toolkits and our fortnightly blog.

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      Exploring cutting-edge insights with industry experts shaping tomorrow.

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      Register for up-coming events and access our on-demand webinars.

    • Infographics

      Up-to-the-minute consumer attitudes and behaviours, visually packaged.

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Trends

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Next gen insights: Your playbook for conducting meaningful research with children

In our demo with Insight Platforms, we’ll be giving you the tools to run a project in less time than it takes to make a coffee

bulbshare demo days
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Bulbshare x Insight Platforms Demo Days: Forget tool sprawl and cut your research delivery time by 70% with BulbshareAI

In our demo with Insight Platforms, we give you the tools to run a project in less time than it takes to make a coffee

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2025 market research trends forecast

As we enter a new quarter of a century, what will 2025’s industry look like? Watch this webinar to find out.

bulbshare webinar on navigating global research
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Navigating global research: How to run multi-market insight communities for at-scale insight

Want to unlock the power of global insights without losing local nuance? Watch this webinar to hear the answer.

bulbshare person on laptop shopping for black friday
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Black Friday Unboxed: What 2025 shoppers really want

Brace yourself – Black Friday is bringing in savvy shoppers with demanding expectations this year! As the biggest retail day of the year approaches, here’s a look at five key consumer trends to watch this season.

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The synthetic shift: Is synthetic data the future of consumer insight?

Watch this webinar to learn how you can harness video to get deeper into consumer truths, and leverage AI.

bulbshare youtube webinar image with young community of people
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Community building in the AI age: How leading brands are harnessing AI to engage communities at-scale

Transactional, one-way relationships with customers just don’t cut it anymore.

bulbshare ai prompt engineering webinar image with woman using ipad
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Becoming a research superhuman: Your step by step guide to supercharging your research with AI prompt engineering

Transactional, one-way relationships with customers just don’t cut it anymore.

bulbshare qual research webinar with insight platform
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Qual Innovation Summit with Insight Platforms: How global brands harness AI for research

Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.

bulbshare lego ethnographic research
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Fly on the wall research: The power of ethnographic observation for deeper consumer immersions

For deeper consumer realities and true empathy, insight professionals need to walk a mile in their shoes, be in their moments, and understand their contexts.

woman holding a tablet with globe hovering
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Mind the say-do gap: Bridging the gap between what consumers do and say they do with AI led always-on customer communities

Cut through the noise with Purina, Data, Art & Soul, and Bulbshare as we discuss the power of tech-enabled research communities for more reliable consumer insight.

bulbshare premier foods webinar
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AI: Powering-up Consumer Insights 2024 – Bulbshare X Premier Foods

Discover how AI is revolutionising the market research industry with leading food producer, Premier Foods, and Bulbshare.

bulbshare video research with man recording video
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A new frontier of video research: Maximising consumer immersions with generative AI

Join Premier Foods, Greenbook and Bulbshare as we explore a new frontier of video research, supercharged with AI analysis.

bulbshare tackling food waste webinar
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Tackling Food Waste – MRS Sustainability Summit December 2023

Join Ed Ayton (Abel & Cole), Caroline Bates (Citizen Good) and Julia Brannigan (Bulbshare) to discover what a community of consumers think of the future of food waste…

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ChatGPT one year later: How OpenAI generated a new era of accessible artificial intelligence

AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?

bulbshare insight futures
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Insight futures: The trends set to shape the landscape of market research in 2024

Join Founder of Insight Platforms, Mike Stevens and Bulbshare as we forecast the research trends that will rock the boat in 2024 and discuss how you can stay ahead of the curve in your research.

bulbshare festive forecast webinar
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Festive forecast: Unpacking seasonal spend across hospitality, with Greene King

Join Greene King’s Consumer Insights Manager, Caroline Dean, and Bulbshare’s Chief Customer Officer, Louise Hughes, to discover how consumers will eat, drink, and socialise this festive season.

bulbshare inflation report
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The Inflation Report: Consumer spend in light of continued austerity

A cancelled Christmas is on the cards for a quarter of respondents, and, above all else, the majority are finding it difficult to afford to live. Discover what a community of UK, US, and French consumers think about inflation, potential recession, and rising prices, here.

bulbshare genai webinar with microsoft
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How to mine and analyse data 50 x faster using generative AI, with Microsoft and Bulbshare

Actionable tips on how to best wield AI technology to save time, drive efficiency and conduct more meaningful research than ever before…

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Generating the future: Predicting the impact of AI on consumer insights

AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?

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Bringing the customer into the boardroom: How leading brands are winning with community-led growth

In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate. But how can your brand empower its customers to become co-architects of its mission? Let’s unpick the power of the people that truly make your brand special: your customers.

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The fashion report: Is frugality in fashion for consumers during the cost of living crisis?

Unravel the consumer clothing trends here. Discover how UK and US consumers are shopping for clothing and accessories during a cost of living crisis. From second hand shopping to fast fashion to AR try ons, these are the trends you need to know.

bulbshare webinar
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The alcoholic beverage report: The consumer behaviours making a splash in the alcoholic beverage industry

What top trends are sating US and UK consumers’ thirst? From drinking their greens to convenience-based cocktails, discover the consumer behaviours that have shaken, not stirred, the industry.

Branded with Pride report - DEI report
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Branded with pride: The diversity, inclusion, and equity report

What to do – and not to do – on Pride Month and beyond, according to Bulbshare’s global customer community…

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Generative AI in Practice: How Cereal Partners Worldwide is transforming its insight capabilities with intelligent solutions

Join GreenBook, Bulbshare, and industry expert Eliana Wahnon for a webinar that takes AI from the realm of speculation into reality as we explore how one of the world’s leading FMCG organisations is leveraging generative AI to anticipate human behaviour with enhanced accuracy to drive business growth.

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Welcome to the future of insight… Bulbshare’s next-generation AI survey builder

Virtual launch event and live expert Q&A! Join us for a whole new era of insight-driven technology from Bulbshare.Ai

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Insight on tap: The consumer behaviours making a splash in the alcoholic beverage industry

What draws consumers to a particular alcohol brand? How do customers discover new drinks? What do shoppers want from your brand? Join us as we serve up the newest tipsy trends and motivations behind alcoholic beverage consumption.

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Generative AI and its impact on the market research industry

Generative AI. It’s all anyone is talking about. But the conversation around its implications for market research is only just beginning. Join Bulbshare’s research and tech team, Premier Food’s Sibulele Mjali, and Smarter.ai’s Lilly Garrett as we discuss what generative AI will mean for customer insights.

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The future food forecast: How consumers are eating, drinking, and shopping for food amidst a cost of living crisis

Eating. Drinking. Socialising. Shopping. Living. Take a holistic look at how macro trends will impact the consumption of food and drink in 2023.

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The research revolution: The insight buyer’s guide to agile, cost-effective, community-led research

Can we expect rich results from transactional research and dispassionate participants? Brave brands say no – and they’re making the switch from today’s top-down validation of existing hypotheses to a radical bottom-up approach, fuelled by consistent communities of creatives and consumers.

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WINTER SPEND FORECAST: How 5 real consumers will be shopping over Black Friday and Christmas in a cost of living crisis

Rampant spending usually characterises Black Friday and Christmas. This year promises to be different, as 81% feel their budget is significantly impacted by record inflation.

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How to build a community led brand, with L’Oréal: Your guide to putting customer voice and community at the heart of operations

Join L’Oréal’s Kim-Lin Capes and Bulbshare’s Roxanne Smith on 29.09.22 at 15:00 BST as we discuss how platforms like Makeup ADDYX are changing the landscape of consumer interaction and putting the customer first.

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Lights, camera, real action: How to put purpose and sustainability at the core of your brand… Your brand toolkit

Join Bulbshare and sustainability experts, Aimee Anderson, Paul Crewe, and Mark Downes as we discuss the intersection between branded content, sustainability, and brand purpose.

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Sustainability across the world: Understanding what is means using big qual… The MRS Big Qual Conference 2022 (With CPW)

We teamed up with Nestlé CPW to deliver a presentation as part of the MRS Big Qual 2022 conference, alongside Unilever, IPA, Colart, IGD and Heads UP CIO. We shared our approach to delivering qualitative insights at scale and at speed with a focus on sustainability.

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Working minds: Breaking the stigma around mental health in the boardroom… Your guide to a happy, healthy workforce

Join Bulbshare and mental health advocate, Geoff McDonald, as we discuss employee communities, how tech can facilitate togetherness, and why a happy workforce equals a productive workplace.

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The power of online communities: Mapping consumers’ online shopping journey as a case study… The MRS CX, UX & MR Conference with Nestlé CPW

Fusing insights from UX, MR, and CX to develop a rich understanding of shoppers, with Bulbshare’s Senior Research Manager, Milly Chu, and CPW’s Global CMI Manager, Miriam Schwarz for the MRS Conference.

Gen Z activists campaigning about climate change and sustainability
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What makes Gen-Z tick: How to be a brand that resonates with younger audiences

Join Thred Media’s CEO, Jenk Oz, The Youth Vote UK’s CEO, Alexander Cairns, and Bulbshare, as we discuss the generation that represents 32% of the global population, 40% of consumers, and $143 billion in spending power.

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The post-gender generation: How to leave gender-based marketing behind and gain cut-through with Gen-Z

Join Reckitt’s Global Head of PR, Culture and Lifestyle Partnerships, Vincent Panzanella, and Bulbshare as we take a look at how gender messaging in marketing has evolved – and unpack the new rules Gen-Z are forging for brands.

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Crisis consumption: New buying behaviours in light of a cost of living crisis

Join us as we talk to four real consumers from very different walks of life about the effects of record inflation on their shopping behaviours… And what they want to see from brands.

Metaverse webinar: How will web3 change marketing?
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What does the metaverse actually mean for brands, for marketing, and for real people?

The metaverse, web3, blockchain… What are the impacts and opportunities for brands? And what will it mean for everyday consumers?

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  • PRODUCT
  • SOLUTIONS
    • Product Innovation

      Customer feedback and ideation informing product development.

    • Consumer Insight

      1000s of responses in hours driving real-time customer data.

    • Marketing + Content

      Advocacy marketing, e-commerce, product reviews and more.

    • E-commerce + Reviews

      Authentic user-generated reviews syndicated online to millions.

    • Employee Experience

      Engage your teams for better employee experiences.

  • CUSTOMERS
  • ABOUT
  • RESOURCES
    • Resource Library

      The latest consumer trends, brand toolkits and our fortnightly blog.

    • Podcast

      Exploring cutting-edge insights with industry experts shaping tomorrow.

    • Events and Webinars

      Register for up-coming events and access our on-demand webinars.

    • Infographics

      Up-to-the-minute consumer attitudes and behaviours, visually packaged.

  • REQUEST A DEMO