Trends

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The synthetic shift: Is synthetic data the future of consumer insight?

How can we harness video to get deeper into consumer truths, and leverage AI to get us there faster? Register for this webinar to hear the answer.

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Community building in the AI age: How leading brands are harnessing AI to engage communities at-scale

Transactional, one-way relationships with customers just don’t cut it anymore.

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Becoming a research superhuman: Your step by step guide to supercharging your research with AI prompt engineering

Transactional, one-way relationships with customers just don’t cut it anymore.

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Qual Innovation Summit with Insight Platforms: How global brands harness AI for research

Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.

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Fly on the wall research: The power of ethnographic observation for deeper consumer immersions

For deeper consumer realities and true empathy, insight professionals need to walk a mile in their shoes, be in their moments, and understand their contexts.

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Mind the say-do gap: Bridging the gap between what consumers do and say they do with AI led always-on customer communities

Cut through the noise with Purina, Data, Art & Soul, and Bulbshare as we discuss the power of tech-enabled research communities for more reliable consumer insight.

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AI: Powering-up Consumer Insights 2024 – Bulbshare X Premier Foods

Discover how AI is revolutionising the market research industry with leading food producer, Premier Foods, and Bulbshare.

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A new frontier of video research: Maximising consumer immersions with generative AI

Join Premier Foods, Greenbook and Bulbshare as we explore a new frontier of video research, supercharged with AI analysis.

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Tackling Food Waste – MRS Sustainability Summit December 2023

Join Ed Ayton (Abel & Cole), Caroline Bates (Citizen Good) and Julia Brannigan (Bulbshare) to discover what a community of consumers think of the future of food waste…

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ChatGPT one year later: How OpenAI generated a new era of accessible artificial intelligence

AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?

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Insight futures: The trends set to shape the landscape of market research in 2024

Join Founder of Insight Platforms, Mike Stevens and Bulbshare as we forecast the research trends that will rock the boat in 2024 and discuss how you can stay ahead of the curve in your research.

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Festive forecast: Unpacking seasonal spend across hospitality, with Greene King

Join Greene King’s Consumer Insights Manager, Caroline Dean, and Bulbshare’s Chief Customer Officer, Louise Hughes, to discover how consumers will eat, drink, and socialise this festive season.

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The Inflation Report: Consumer spend in light of continued austerity

A cancelled Christmas is on the cards for a quarter of respondents, and, above all else, the majority are finding it difficult to afford to live. Discover what a community of UK, US, and French consumers think about inflation, potential recession, and rising prices, here.

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How to mine and analyse data 50 x faster using generative AI, with Microsoft and Bulbshare

Actionable tips on how to best wield AI technology to save time, drive efficiency and conduct more meaningful research than ever before…

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Generating the future: Predicting the impact of AI on consumer insights

AI – it’s all everyone has been talking about since the launch of ChatGPT. And for good reason: it wields the potential to change everything we know about jobs, consumer insight, and industry as a whole. The question remains, how do we wield it?

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Bringing the customer into the boardroom: How leading brands are winning with community-led growth

In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate. But how can your brand empower its customers to become co-architects of its mission? Let’s unpick the power of the people that truly make your brand special: your customers.

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The fashion report: Is frugality in fashion for consumers during the cost of living crisis?

Unravel the consumer clothing trends here. Discover how UK and US consumers are shopping for clothing and accessories during a cost of living crisis. From second hand shopping to fast fashion to AR try ons, these are the trends you need to know.

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The alcoholic beverage report: The consumer behaviours making a splash in the alcoholic beverage industry

What top trends are sating US and UK consumers’ thirst? From drinking their greens to convenience-based cocktails, discover the consumer behaviours that have shaken, not stirred, the industry.

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Branded with pride: The diversity, inclusion, and equity report

What to do – and not to do – on Pride Month and beyond, according to Bulbshare’s global customer community…

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Generative AI in Practice: How Cereal Partners Worldwide is transforming its insight capabilities with intelligent solutions

Join GreenBook, Bulbshare, and industry expert Eliana Wahnon for a webinar that takes AI from the realm of speculation into reality as we explore how one of the world’s leading FMCG organisations is leveraging generative AI to anticipate human behaviour with enhanced accuracy to drive business growth.

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Welcome to the future of insight… Bulbshare’s next-generation AI survey builder

Virtual launch event and live expert Q&A! Join us for a whole new era of insight-driven technology from Bulbshare.Ai

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Insight on tap: The consumer behaviours making a splash in the alcoholic beverage industry

What draws consumers to a particular alcohol brand? How do customers discover new drinks? What do shoppers want from your brand? Join us as we serve up the newest tipsy trends and motivations behind alcoholic beverage consumption.

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Generative AI and its impact on the market research industry

Generative AI. It’s all anyone is talking about. But the conversation around its implications for market research is only just beginning. Join Bulbshare’s research and tech team, Premier Food’s Sibulele Mjali, and Smarter.ai’s Lilly Garrett as we discuss what generative AI will mean for customer insights.

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The future food forecast: How consumers are eating, drinking, and shopping for food amidst a cost of living crisis

Eating. Drinking. Socialising. Shopping. Living. Take a holistic look at how macro trends will impact the consumption of food and drink in 2023.

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The research revolution: The insight buyer’s guide to agile, cost-effective, community-led research

Can we expect rich results from transactional research and dispassionate participants? Brave brands say no – and they’re making the switch from today’s top-down validation of existing hypotheses to a radical bottom-up approach, fuelled by consistent communities of creatives and consumers.

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WINTER SPEND FORECAST: How 5 real consumers will be shopping over Black Friday and Christmas in a cost of living crisis

Rampant spending usually characterises Black Friday and Christmas. This year promises to be different, as 81% feel their budget is significantly impacted by record inflation.

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How to build a community led brand, with L’Oréal: Your guide to putting customer voice and community at the heart of operations

Join L’Oréal’s Kim-Lin Capes and Bulbshare’s Roxanne Smith on 29.09.22 at 15:00 BST as we discuss how platforms like Makeup ADDYX are changing the landscape of consumer interaction and putting the customer first.

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Lights, camera, real action: How to put purpose and sustainability at the core of your brand… Your brand toolkit

Join Bulbshare and sustainability experts, Aimee Anderson, Paul Crewe, and Mark Downes as we discuss the intersection between branded content, sustainability, and brand purpose.

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Sustainability across the world: Understanding what is means using big qual… The MRS Big Qual Conference 2022 (With CPW)

We teamed up with Nestlé CPW to deliver a presentation as part of the MRS Big Qual 2022 conference, alongside Unilever, IPA, Colart, IGD and Heads UP CIO. We shared our approach to delivering qualitative insights at scale and at speed with a focus on sustainability.

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Working minds: Breaking the stigma around mental health in the boardroom… Your guide to a happy, healthy workforce

Join Bulbshare and mental health advocate, Geoff McDonald, as we discuss employee communities, how tech can facilitate togetherness, and why a happy workforce equals a productive workplace.

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The power of online communities: Mapping consumers’ online shopping journey as a case study… The MRS CX, UX & MR Conference with Nestlé CPW

Fusing insights from UX, MR, and CX to develop a rich understanding of shoppers, with Bulbshare’s Senior Research Manager, Milly Chu, and CPW’s Global CMI Manager, Miriam Schwarz for the MRS Conference.

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What makes Gen-Z tick: How to be a brand that resonates with younger audiences

Join Thred Media’s CEO, Jenk Oz, The Youth Vote UK’s CEO, Alexander Cairns, and Bulbshare, as we discuss the generation that represents 32% of the global population, 40% of consumers, and $143 billion in spending power.

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The post-gender generation: How to leave gender-based marketing behind and gain cut-through with Gen-Z

Join Reckitt’s Global Head of PR, Culture and Lifestyle Partnerships, Vincent Panzanella, and Bulbshare as we take a look at how gender messaging in marketing has evolved – and unpack the new rules Gen-Z are forging for brands.

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Crisis consumption: New buying behaviours in light of a cost of living crisis

Join us as we talk to four real consumers from very different walks of life about the effects of record inflation on their shopping behaviours… And what they want to see from brands.

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What does the metaverse actually mean for brands, for marketing, and for real people?

The metaverse, web3, blockchain… What are the impacts and opportunities for brands? And what will it mean for everyday consumers?

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Your carbon neutral kit: How to secure a carbon neutral future for your brand

When the importance of being authentically sustainable has never been more crucial, and with consumers eagle eyed to identify greenwashing and empty promises, brands need to state their pledge to carbon neutrality in a trustworthy, simple, and authoritative way.

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Climate of fear: What happens to consumer spend during times of crisis?

Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis, and now harrowed by news of the biggest European humanitarian crisis since World War Two, this relentless pinch is becoming oppressive.

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Women in STEM… Lessons in diversifying the workforce and empowering female voices

Join Bulbshare and industry insiders as we unpick the challenges and opportunities around female empowerment in STEM this International Women’s Day week.

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Pandemic to endemic: New normals as we reflect on changed existences two years on from the onset of Covid

There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated schizophrenically: we put our masks away then put them back on again.

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Forecasting consumer spend in the wake of Covid, the energy crisis, and record inflation…

When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of euphoric partying and frivolous spending. In truth, it hasn’t played out quite like that…