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What does the metaverse actually mean for brands, for marketing, and for real people?
The metaverse, web3, blockchain… What are the impacts and opportunities for brands? And what will it mean for everyday consumers?
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Your carbon neutral kit: How to secure a carbon neutral future for your brand
When the importance of being authentically sustainable has never been more crucial, and with consumers eagle eyed to identify greenwashing and empty promises, brands need to state their pledge to carbon neutrality in a trustworthy, simple, and authoritative way.
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Climate of fear: What happens to consumer spend during times of crisis?
Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis, and now harrowed by news of the biggest European humanitarian crisis since World War Two, this relentless pinch is becoming oppressive.
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Women in STEM… Lessons in diversifying the workforce and empowering female voices
Join Bulbshare and industry insiders as we unpick the challenges and opportunities around female empowerment in STEM this International Women’s Day week.
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Pandemic to endemic: New normals as we reflect on changed existences two years on from the onset of Covid
There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated schizophrenically: we put our masks away then put them back on again.
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Forecasting consumer spend in the wake of Covid, the energy crisis, and record inflation…
When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of euphoric partying and frivolous spending. In truth, it hasn’t played out quite like that…
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Sustainability Series: Part Two… Selling Sustainability… The battle between cost, convenience, and sustainability
The road to sustainable shopping is paved with good intentions. 87% of customers care about sustainability and, for 81% of the Bulbshare insight community, sustainability is either very important or somewhat important in their daily lives.
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Sustainability Series: Part One… Brand Transparency, Corporate Social Responsibility & Social Sustainability…
When 71% of customers expect brand activism from the brands they use, 65% prefer to shop with brands who have a clear sustainability promise and 78% would rather spend their money on brands that give back to the community, corporate social responsibility has never been so crucial.
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The vegan revolution and its widespread impact on brands this year: The plant based trends that will dramatically influence consumer behaviour in 2022 – and how brands need to react
Veganuary is well underway and more and more consumers are stepping up to the plant based plate. But veganism is more than a diet – it’s a lifestyle…
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Detox 2.0: How a new wave of conscious living will dominate consumer spending in 2022…
From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to be the year of radically conscious consumers. Consumers everywhere are approaching 2022 with a ‘new year, new me’ attitude, with 4 out of 5 consumers undertaking a January detox and 81% setting resolutions for the year.
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Future Retail Pulse Report: Key consumer shopping trends post-Covid and expectations for the Holiday season…
Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now noticing trends and patterns which were not mainstream in the ‘before times’. The ‘NEW’ consumer continues to navigate these trends and prepare for the future, which still faces Covid related challenges.
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2021 Brands of the year: Ten pioneering brands that led the way over the last 12 months… And how you can learn from them next year
“The world’s biggest businesses were doing fine until Covid-19 arrived. Now they’re doing even better.” What Bloomberg says here rings true: brands have not only avoided the financial ruin that a pandemic can portend, they have risen to the challenge and grown bigger and better than ever before.
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TEN CONSUMER TRENDS FOR 2022… With consumer trends expert, Daniela Walker (Future Laboratory, Campaign, WIRED)
Join us as we unpack the trends that will change the landscape of consumer behaviour and define the next steps for marketing. The future is fast approaching, and we’ve got the toolkit to prepare your brand…
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Bulbshare Pulse Report: A deep dive into the key retail trends set to shape 2022
Join us as we present our full consumer behaviour quarterly pulse report – with key take-outs for how brands can react to the trends.
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Why 50% spend less than 15 minutes per day on their hair…
The pandemic has changed the way consumers use and purchase cosmetic and hygiene products. We surveyed our UK community to learn more about their hair care habits.
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Ten trends for 2022: Key consumer trends that will define next year – and how your brand should react
2021 has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and total freedom – and brands have had to quickly adapt to these changing tides of consumer behaviours.
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Your HFSS guidebook with retail expert Simon Marsden: How new HFSS legislation will affect FMCG brands…
Join us as we discuss the government’s new plans around HFSS legislation. With intentions to ban showing high fat, salt and sugar products on TV before 9pm, institute more regulations around food and alcohol labelling, and remove all HFSS advertising online, the government’s new Better Health campaign is one FMCG brands will need to prepare for.
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Why 79% think food subscription services are too expensive…
The last 18 months have seen a boom in subscription boxes. We asked our community to share their thoughts about the trend…
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Forecasting Black Friday consumer behaviours post-Covid, with VoucherCodes’ Elena Glynn
Join us for 30 minutes of unmissable insight with retail trends expert, Elena Glynn. We’ll be unpacking the consumer behaviour trends brands can expect this year on Black Friday, discussing the tension between impulse buying and considered consumerism, and delving into the industry insider knowledge on the great online vs in-store debate.
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Consumer trends to watch around Black Friday: How have shopping behaviours changed in the wake of Covid-19
With Black Friday looming, the war for the customer’s attention is on. And, with easing...
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The new influencers: How to turn your customers into brand advocates… With special guest, Helena Osborne, Head of Advocacy and Content at L’Oréal UKI
Join us for 45 minutes of unmissable insights, looking at the changing roles and perceptions around influencers, why customer communities are the future for brands, and how leading brands are empowering their customers to become content creators and brand advocates, promoting their organisation 365 days a year…
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Future Shoppers Part Two: What are the key online shopping trends, post lockdown?
Part Two of our consumer trends pulse report looks at the new polarised priorities and behaviours of post-Covid shoppers. While many continue to shop online, the importance of shopping local and the emergence of the new ‘local high street’ will be paramount to retail brands.
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Diversity and inclusivity in branding… Lessons in how to build a truly diverse brand with L’Oréal UK & Ireland’s Ellis Lanyon
When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...
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Why 94% think misogyny is a global issue…
We asked our UK insight panel whether they enjoy the flexibility and instant gratification provided by BNPL, or if they feel that the freedom of these schemes actually masks more financial insecurity.
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Future Shoppers Part One: The rise of the conscious consumer
Part One of our consumer trends pulse report looks at how sustainable shopping will evolve post-Covid and how brands need to react to more considered attitudes and behaviours from shoppers.
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Post-Covid attitudes and behaviours around sustainability and how brands need to react
Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.
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Virtual Working Futures: Home working post-Covid with special guests from Hewlett-Packard
The next steps for home-working, discuss the technology that will facilitate the future of remote work for businesses, and analyse the brands that are getting it right.
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Buy now, pay later: A scam or saviour for frugal consumers?
We asked our UK insight panel whether they enjoy the flexibility and instant gratification provided by BNPL, or if they feel that the freedom of these schemes actually masks more financial insecurity.
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Bulbshare Pulse Report: Key consumer shopping trends post Covid and beyond…
By looking at these trends we can consider what retailers and brands should do today to emerge stronger for what’s on the horizon.
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A summer of sports: Has normality returned for consumers?
What should brands know about consumer spending habits as a result of Wimbledon, the Euros, and the Olympic Games?
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Why 53% think life will be irrevocably different after ‘Freedom Day’ in the UK…
Despite delays, excitement is brewing in the UK for the much anticipated ‘Freedom Day’.
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Meet the customer advocacy pioneers: Five brands doing all the right things when it comes to customer collaboration
Our top five pioneering brands who are leading the way in building burgeoning customer communities, mastering co-creation and changing the game when it comes to brand advocacy…
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Why 78% of consumers are ready to spend on hospitality again
With the UK hopeful for a future free from Covid restrictions, it's time to connect...
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The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...
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Meet the post Covid-19 consumer… The new world trends you really need to know
Coronavirus has changed everything. From how we shop, work and socialise to our attitudes towards...
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How Coronavirus is affecting spending habits
We asked our global community about the impact Coronavirus has had on their current spending...
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Marketing’s next frontier: Why up to 80% of consumers are embracing the great outdoors
The outdoors has never been more ‘in’. Recent years have seen a range of once...
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Talking co-creation, with futurist Peter Firth
Peter Firth is a consumer trends editor and brand consultant who has worked for the...
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Digital trends: Targeting British teens through mobile
Earlier this month the OECD released a report that says British young people are the...
