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When the importance of being authentically sustainable has never been more crucial, and with consumers eagle eyed to identify greenwashing and empty promises, brands need to state their pledge to carbon neutrality in a trustworthy, simple, and authoritative way.
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Today’s consumer is financially and emotionally exhausted. Emerging from Covid into a cost of living crisis, and now harrowed by news of the biggest European humanitarian crisis since World War Two, this relentless pinch is becoming oppressive.
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Join Bulbshare and industry insiders as we unpick the challenges and opportunities around female empowerment in STEM this International Women’s Day week.
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There was Covid. Then there wasn’t Covid. Then there was Covid again. The past 24 months have fluctuated schizophrenically: we put our masks away then put them back on again.
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When futurists predicted a sequel to the Roaring 1920s, post-covid, we all imagined the resurgence of euphoric partying and frivolous spending. In truth, it hasn’t played out quite like that…
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The road to sustainable shopping is paved with good intentions. 87% of customers care about sustainability and, for 81% of the Bulbshare insight community, sustainability is either very important or somewhat important in their daily lives.
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When 71% of customers expect brand activism from the brands they use, 65% prefer to shop with brands who have a clear sustainability promise and 78% would rather spend their money on brands that give back to the community, corporate social responsibility has never been so crucial.
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Veganuary is well underway and more and more consumers are stepping up to the plant based plate. But veganism is more than a diet – it’s a lifestyle…
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From local sourcing and circular fashion to eco-footprint and screen-time trackers, 2022 is going to be the year of radically conscious consumers. Consumers everywhere are approaching 2022 with a ‘new year, new me’ attitude, with 4 out of 5 consumers undertaking a January detox and 81% setting resolutions for the year.
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Consumer trends have been altered inextricably due to the COVID-19 pandemic, and we are now noticing trends and patterns which were not mainstream in the ‘before times’. The ‘NEW’ consumer continues to navigate these trends and prepare for the future, which still faces Covid related challenges.
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“The world’s biggest businesses were doing fine until Covid-19 arrived. Now they’re doing even better.” What Bloomberg says here rings true: brands have not only avoided the financial ruin that a pandemic can portend, they have risen to the challenge and grown bigger and better than ever before.
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Join us as we unpack the trends that will change the landscape of consumer behaviour and define the next steps for marketing. The future is fast approaching, and we’ve got the toolkit to prepare your brand…
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Join us as we present our full consumer behaviour quarterly pulse report – with key take-outs for how brands can react to the trends.
The pandemic has changed the way consumers use and purchase cosmetic and hygiene products. We surveyed our UK community to learn more about their hair care habits.
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2021 has been a tumultuous time for brands and consumers alike. Defined by duality, the past year has been divided between rigid lockdown and total freedom – and brands have had to quickly adapt to these changing tides of consumer behaviours.
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Join us as we discuss the government’s new plans around HFSS legislation. With intentions to ban showing high fat, salt and sugar products on TV before 9pm, institute more regulations around food and alcohol labelling, and remove all HFSS advertising online, the government’s new Better Health campaign is one FMCG brands will need to prepare for.
The last 18 months have seen a boom in subscription boxes. We asked our community to share their thoughts about the trend…
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Join us for 30 minutes of unmissable insight with retail trends expert, Elena Glynn. We’ll be unpacking the consumer behaviour trends brands can expect this year on Black Friday, discussing the tension between impulse buying and considered consumerism, and delving into the industry insider knowledge on the great online vs in-store debate.
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With Black Friday looming, the war for the customer’s attention is on. And, with easing...
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Join us for 45 minutes of unmissable insights, looking at the changing roles and perceptions around influencers, why customer communities are the future for brands, and how leading brands are empowering their customers to become content creators and brand advocates, promoting their organisation 365 days a year…
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Part Two of our consumer trends pulse report looks at the new polarised priorities and behaviours of post-Covid shoppers. While many continue to shop online, the importance of shopping local and the emergence of the new ‘local high street’ will be paramount to retail brands.
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When asked ‘how diverse is your brand’ and ‘how inclusive is your company’, some might...
We asked our UK insight panel whether they enjoy the flexibility and instant gratification provided by BNPL, or if they feel that the freedom of these schemes actually masks more financial insecurity.
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Part One of our consumer trends pulse report looks at how sustainable shopping will evolve post-Covid and how brands need to react to more considered attitudes and behaviours from shoppers.
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Sustainability has become a buzzword. From the war on plastic and saving the turtles to hashtags used by corporations, there isn’t a day that passes where it doesn’t come up in conversation, the news, or on social media.
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The next steps for home-working, discuss the technology that will facilitate the future of remote work for businesses, and analyse the brands that are getting it right.
We asked our UK insight panel whether they enjoy the flexibility and instant gratification provided by BNPL, or if they feel that the freedom of these schemes actually masks more financial insecurity.
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By looking at these trends we can consider what retailers and brands should do today to emerge stronger for what’s on the horizon.
What should brands know about consumer spending habits as a result of Wimbledon, the Euros, and the Olympic Games?
Despite delays, excitement is brewing in the UK for the much anticipated ‘Freedom Day’.
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Our top five pioneering brands who are leading the way in building burgeoning customer communities, mastering co-creation and changing the game when it comes to brand advocacy…
With the UK hopeful for a future free from Covid restrictions, it's time to connect...
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...
Coronavirus has changed everything. From how we shop, work and socialise to our attitudes towards...
We asked our global community about the impact Coronavirus has had on their current spending...
The outdoors has never been more ‘in’. Recent years have seen a range of once...
Peter Firth is a consumer trends editor and brand consultant who has worked for the...
Earlier this month the OECD released a report that says British young people are the...
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