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How companies can promote social responsibility: What consumers really want from brands
Corporate social responsibility (CSR) is how a company manages its actions to create a positive...
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Supplements in fitness: Why 58% of gym-goers buy protein powder
In the wide world of the fitness business, athletic-wear is king. Brands like Nike and Adidas boast global reach and massive influence. However, supplements and other health products have become a major player in the fitness industry.
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Listening and learning: How to build your brand’s story with your customers in mind
Since the pandemic started, many businesses have struggled to keep up. However, for some disruptors,...
