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For deeper consumer realities and true empathy, insight professionals need to walk a mile in their shoes, be in their moments, and understand their contexts.
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Forget the heavy lifting. Those days are over. The AI revolution has transformed the way market researchers do their jobs.
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Cut through the noise with Purina, Data, Art & Soul, and Bulbshare as we discuss the power of tech-enabled research communities for more reliable consumer insight.
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Discover how AI is revolutionising the market research industry with leading food producer, Premier Foods, and Bulbshare.
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Join Premier Foods, Greenbook and Bulbshare as we explore a new frontier of video research, supercharged with AI analysis.
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Join Ed Ayton (Abel & Cole), Caroline Bates (Citizen Good) and Julia Brannigan (Bulbshare) to discover what a community of consumers think of the future of food waste…
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Join Founder of Insight Platforms, Mike Stevens and Bulbshare as we forecast the research trends that will rock the boat in 2024 and discuss how you can stay ahead of the curve in your research.
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Join Greene King’s Consumer Insights Manager, Caroline Dean, and Bulbshare’s Chief Customer Officer, Louise Hughes, to discover how consumers will eat, drink, and socialise this festive season.
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Actionable tips on how to best wield AI technology to save time, drive efficiency and conduct more meaningful research than ever before…
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In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate.
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Join GreenBook, Bulbshare, and industry expert Eliana Wahnon for a webinar that takes AI from the realm of speculation into reality as we explore how one of the world’s leading FMCG organisations is leveraging generative AI to anticipate human behaviour with enhanced accuracy to drive business growth.
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Virtual launch event and live expert Q&A! Join us for a whole new era of insight-driven technology from Bulbshare.Ai
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What draws consumers to a particular alcohol brand? How do customers discover new drinks? What do shoppers want from your brand? Join us as we serve up the newest tipsy trends and motivations behind alcoholic beverage consumption.
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Generative AI. It’s all anyone is talking about. But the conversation around its implications for market research is only just beginning. Join Bulbshare’s research and tech team, Premier Food’s Sibulele Mjali, and Smarter.ai’s Lilly Garrett as we discuss what generative AI will mean for customer insights.
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Eating. Drinking. Socialising. Shopping. Living. Take a holistic look at how macro trends will impact the consumption of food and drink in 2023.
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Can we expect rich results from transactional research and dispassionate participants? Brave brands say no – and they’re making the switch from today’s top-down validation of existing hypotheses to a radical bottom-up approach, fuelled by consistent communities of creatives and consumers.
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Rampant spending usually characterises Black Friday and Christmas. This year promises to be different, as 81% feel their budget is significantly impacted by record inflation.
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Join L’Oréal’s Kim-Lin Capes and Bulbshare’s Roxanne Smith on 29.09.22 at 15:00 BST as we discuss how platforms like Makeup ADDYX are changing the landscape of consumer interaction and putting the customer first.
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Join Bulbshare and sustainability experts, Aimee Anderson, Paul Crewe, and Mark Downes as we discuss the intersection between branded content, sustainability, and brand purpose.
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We teamed up with Nestlé CPW to deliver a presentation as part of the MRS Big Qual 2022 conference, alongside Unilever, IPA, Colart, IGD and Heads UP CIO. We shared our approach to delivering qualitative insights at scale and at speed with a focus on sustainability.
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Join Bulbshare and mental health advocate, Geoff McDonald, as we discuss employee communities, how tech can facilitate togetherness, and why a happy workforce equals a productive workplace.
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Fusing insights from UX, MR, and CX to develop a rich understanding of shoppers, with Bulbshare’s Senior Research Manager, Milly Chu, and CPW’s Global CMI Manager, Miriam Schwarz for the MRS Conference.
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Join Thred Media’s CEO, Jenk Oz, The Youth Vote UK’s CEO, Alexander Cairns, and Bulbshare, as we discuss the generation that represents 32% of the global population, 40% of consumers, and $143 billion in spending power.
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Join Reckitt’s Global Head of PR, Culture and Lifestyle Partnerships, Vincent Panzanella, and Bulbshare as we take a look at how gender messaging in marketing has evolved – and unpack the new rules Gen-Z are forging for brands.
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Join us as we talk to four real consumers from very different walks of life about the effects of record inflation on their shopping behaviours… And what they want to see from brands.
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The metaverse, web3, blockchain… What are the impacts and opportunities for brands? And what will it mean for everyday consumers?
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When the importance of being authentically sustainable has never been more crucial, and with consumers eagle eyed to identify greenwashing and empty promises, brands need to state their pledge to carbon neutrality in a trustworthy, simple, and authoritative way.
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Join Bulbshare and industry insiders as we unpick the challenges and opportunities around female empowerment in STEM this International Women’s Day week.
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The road to sustainable shopping is paved with good intentions. 87% of customers care about sustainability and, for 81% of the Bulbshare insight community, sustainability is either very important or somewhat important in their daily lives.
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When 71% of customers expect brand activism from the brands they use, 65% prefer to shop with brands who have a clear sustainability promise and 78% would rather spend their money on brands that give back to the community, corporate social responsibility has never been so crucial.
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Veganuary is well underway and more and more consumers are stepping up to the plant based plate. But veganism is more than a diet – it’s a lifestyle…
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Join us as we unpack the trends that will change the landscape of consumer behaviour and define the next steps for marketing. The future is fast approaching, and we’ve got the toolkit to prepare your brand…
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Join us as we present our full consumer behaviour quarterly pulse report – with key take-outs for how brands can react to the trends.
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Join us as we discuss the government’s new plans around HFSS legislation. With intentions to ban showing high fat, salt and sugar products on TV before 9pm, institute more regulations around food and alcohol labelling, and remove all HFSS advertising online, the government’s new Better Health campaign is one FMCG brands will need to prepare for.
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Join us for 30 minutes of unmissable insight with retail trends expert, Elena Glynn. We’ll be unpacking the consumer behaviour trends brands can expect this year on Black Friday, discussing the tension between impulse buying and considered consumerism, and delving into the industry insider knowledge on the great online vs in-store debate.
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Join us for 45 minutes of unmissable insights, looking at the changing roles and perceptions around influencers, why customer communities are the future for brands, and how leading brands are empowering their customers to become content creators and brand advocates, promoting their organisation 365 days a year…
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Part Two of our consumer trends pulse report looks at the new polarised priorities and behaviours of post-Covid shoppers. While many continue to shop online, the importance of shopping local and the emergence of the new ‘local high street’ will be paramount to retail brands.
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Part One of our consumer trends pulse report looks at how sustainable shopping will evolve post-Covid and how brands need to react to more considered attitudes and behaviours from shoppers.
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The next steps for home-working, discuss the technology that will facilitate the future of remote work for businesses, and analyse the brands that are getting it right.
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The key insights around the future of socialising... Join us for an hour of insights...
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The key insights around the future of brand advocacy Join us for unmissable insights around...
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The key consumer shopping trends post lockdown and what they mean for retail, brands and...
Product Innovation
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Employee Experience
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