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Unlocking the power of fan engagement: Lessons from football
Why more and more future-facing sport organisations are building fan communities to drive engagement and super charge revenue. Unlock our toolkit now…
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Value Playbook: How to re-think your media spend and connect with Gen-Z…
Muting, skipping, blocking… Whatever it is, Gen-Zers are not watching your ads. 99% skip ads when given the opportunity, and 63% have an ad blocker installed on their browser.
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Working minds: Breaking the stigma around mental health in the boardroom… Your guide to a happy, healthy workforce
Join Bulbshare and mental health advocate, Geoff McDonald, as we discuss employee communities, how tech can facilitate togetherness, and why a happy workforce equals a productive workplace.
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Minimising your insight budget while maximising your output: Your value playbook
In uncertain financial times, minimising risk has never been more important – and the smart brands are putting customer voice at the heart of operations to ensure success. Getting more bang for your buck matters more than ever – and insight is no exception.
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What makes Gen-Z tick: How to be a brand that resonates with younger audiences
Join Thred Media’s CEO, Jenk Oz, The Youth Vote UK’s CEO, Alexander Cairns, and Bulbshare, as we discuss the generation that represents 32% of the global population, 40% of consumers, and $143 billion in spending power.
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Gender and Gen-Z: Resonate with younger audiences by saying goodbye to gendered marketing
Using gender stereotypes to sell goods has been made illegal in Britain, and consumers across the world are rebelling against being typecast.
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The post-gender generation: How to leave gender-based marketing behind and gain cut-through with Gen-Z
Join Reckitt’s Global Head of PR, Culture and Lifestyle Partnerships, Vincent Panzanella, and Bulbshare as we take a look at how gender messaging in marketing has evolved – and unpack the new rules Gen-Z are forging for brands.
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Ad blockers and advocacy: Why Gen-Z is blocking paid ads in favour of real voices
Armed with ad blockers, volume control and the almighty skip button, consumers are pulling out all the stops to resist traditional advertising.
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Online communities vs traditional focus groups: Building emotional brand connections in 5 steps
The world has gone digital - and focus groups are no exception. Over the last...
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Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans
If ever there was a lesson in the chaos that results from not listening to...
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The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...
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Do you really know how to connect to Gen Z? 4 steps to true social listening
Gen Z spend their lives on social networks, right? Therefore, it follows that ‘social media...
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Metadata and co-creation: the perfect marketing combination
The use of metadata, a data set that summarizes an even larger set of data,...
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Five great examples of co-created content
Authenticity is a word that seems to get thrown about a lot in the marketing...
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Democratising content: How to increase brand engagement by 28%
Bombarded by marketing messages, social media advertising and branded content, millennials and gen Z have...
