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Ad blockers and advocacy: Why Gen-Z is blocking paid ads in favour of real voices

Armed with ad blockers, volume control and the almighty skip button, consumers are pulling out all the stops to resist traditional advertising.

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Online communities vs traditional focus groups: Building emotional brand connections in 5 steps

The world has gone digital - and focus groups are no exception. Over the last...

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Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans

If ever there was a lesson in the chaos that results from not listening to...

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The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.

Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...

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Do you really know how to connect to Gen Z? 4 steps to true social listening

Gen Z spend their lives on social networks, right? Therefore, it follows that ‘social media...

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Metadata and co-creation: the perfect marketing combination

The use of metadata, a data set that summarizes an even larger set of data,...

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Five great examples of co-created content

Authenticity is a word that seems to get thrown about a lot in the marketing...

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Democratising content: How to increase brand engagement by 28%

Bombarded by marketing messages, social media advertising and branded content, millennials and gen Z have...