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Super League: A ‘caution’ary tale on what happens when you don’t listen to your fans
If ever there was a lesson in the chaos that results from not listening to...
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The death of influencer marketing? Why 84% of audiences are rejecting influencers in favour of real voices.
Once upon a time, when Instagram was in its infancy, the dark arts of influencer marketing...
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Do you really know how to connect to Gen Z? 4 steps to true social listening
Gen Z spend their lives on social networks, right? Therefore, it follows that ‘social media...
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Metadata and co-creation: the perfect marketing combination
The use of metadata, a data set that summarizes an even larger set of data,...
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Five great examples of co-created content
Authenticity is a word that seems to get thrown about a lot in the marketing...
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Democratising content: How to increase brand engagement by 28%
Bombarded by marketing messages, social media advertising and branded content, millennials and gen Z have...
