Anxiety is dominating consumer behaviour and sentiment as we enter another year of financial strife. The permacrisis continues to cast its long shadow over purchasing behaviours and consumer wellbeing, with terror and hopelessness rife heading into 2024. A cancelled Christmas is on the cards for a quarter of respondents, and, above all else, the majority are finding it difficult to afford to live.
Discover what a community of UK, US, and French consumers think about inflation, potential recession, and rising prices, here.
