Our Covid-19 Tracker charts the changing daily attitudes and behaviours of 1000s of global consumers – capturing real customer voice and forecasting future consumer trends. Click below to download our full week four report, tracking the thoughts, feedback and opinions of our global community from the onset of the crisis.
Mental Health
• As the lockdown continues, the levels of anxiety remain high – with 74% of respondents feeling anxious. Of all our communities, the most significant spikes in anxiety levels during week four can be observed in Italy.
• Despite a slight improvement vs week three, negative sentiment towards the current reality continues to dominate the minds of our community members.
• Concern about family members catching the virus remains high week-on-week . However, fears around financial worries/job security continues to increase – being most prevalent in the US.
Shopping
• Moving to online shopping remains high across most of our global communities – as lockdown and social distancing persists. However, for some communities this has actually fallen during week four, notably Italy and the US.
• Stockpiling continues to increase in the UK, France and Brazil, but has declined in Italy and the US.
• Long-life products and essentials remain the most common items in the basket. Users are continuing to shop for different brands and have started buying more non-food items.
Physical Health
• We are seeing an increase from 39% to 41% of community members reporting that they are exercising less during lockdown.
• The number of people exercising less has increased across all our communities – with the biggest decrease in exercise coming in Italy.
• While many are exercising less, there are also those exercising more during lockdown, with many moving to online fitness classes.
Social Distancing and Isolation
• Social distancing is becoming harder as people miss their families and friends. In week four, the pressure and fatigue of lockdown is increasing significantly.
• Despite this, we continue to observe a number of positives – spending more time with family being the top of the list.
• Feelings of being trapped, isolated and bored are most common across all of our global communities.
‘New Normal’
• We are seeing more people trying a new diet or simply exploring new meals or recipes at home.
• Leveraging technology (video calls, PC, online streaming) remains high across all our communities – especially for
connecting with family and friends.
• We have seen an increase in users engaging in new pastimes – reading and audiobooks have been particularly prevalent, especially in the US, UK, Italy and France.
• Online fitness classes have been gaining more traction too , in particular in the UK, US, Brazil and France.
Work
• Concerns about unemployment and financial instability are rising. The level of people not working is still increasing in most of our global communities (only Brazil and France have experienced a decline).
• We have observed a very high incline in users ‘working less than before’ in Italy – from 22% up to 50%.
• Working from home remains a constant theme, though we have now seen some variation:
– In Italy, people are now working less from home (this could be linked to a rise in those not working) – moving from 39% to 13%.
– In Brazil, France and US the numbers of those working from home continues to rise
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