Join us as we discuss the government’s new plans around HFSS legislation. With intentions to ban showing high fat, salt and sugar products on TV before 9pm, institute more regulations around food and alcohol labelling, and remove all HFSS advertising online, the government’s new Better Health campaign is one FMCG brands will need to prepare for. The reach of this legislation is not to be underestimated, with sales of crisps, cereal, yogurts, and even juice likely to be affected. Thankfully, Simon Marsden is here to share his insights on how these new regulations will impact brands.
Covering
👉 How will the ban on HFSS products being shown on TV before 9pm affect marketing strategies?
👉 How will the Better Health campaign impact sales of confectionery?
👉 What are the challenges that brands and retailers need to mitigate and plan for?
👉What do consumers think of plans for total online HFSS advertising restriction?
With an industry expert panel:
💡Simon Marsden: Founder, Transform Retail Consulting Ltd / Retail Expert
💡Louise Hughes: Collaboration Director, Bulbshare / Retail Strategy Expert, Boots, Reckitt Benckiser, AB InBev
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