The road to sustainable shopping is paved with good intentions. 87% of customers care about sustainability and, for 81% of the Bulbshare insight community, sustainability is either very important or somewhat important in their daily lives. But when cost, quality, and convenience are still surpassing sustainability as conversion drivers for the average UK consumer, how can brands translate consumer desires into actual sales? Join Colgate, Citizen Good and The Forge as we discuss how to bridge the gap between consumer attitudes and behaviour around sustainable shopping.
Covering:
- Consumer attitudes vs actions: Bridging the say-do gap in sustainability
- Making sustainability simple: How brands can facilitate consumer sustainability demands and make sustainability accessible
- Sustainability as a conversion driver: Will cost, taste, and convenience always reign?
- Shelf-appeal: How sustainability should rank in your messaging priorities and packaging real estate
- Sustainability sacrifices and compromises: How much more would consumers really pay for a sustainable product?
Featuring:
- Sukhdev Singh Saini: Global Toothbrush Packaging Manager, Colgate Palmolive
- Simon Garnett: Founder & Director, The Forge consultancy
- Caroline Bates: Founding Partner Insight and Innovation, Citizen Good
