From retired grandparents to first time buyers, everyone’s feeling the pinch. With inflation rising at the fastest rate in 30 years to 7%, consumers across the UK are re-evaluating their spending habits. Join Bulbshare as we talk with 4 REAL consumers from different financial backgrounds about the impacts of the cost of living crisis, how their buying priorities will change in light of smaller budgets, and if the government has done enough to support financially vulnerable people.
Covering:
– What happens to priorities around sustainability, health, and brand loyalty during inflation?
– Do citizens feel supported by the government during these financially challenging times?
– How will spending habits and shopping behaviours be affected by tighter budgets?
– What can brands do to support consumers?
The panel:
– A mother living in Wales frightened by the increase in food prices.
– A father of three in London committed to finding deals on the grocery shop.
– A parent of a newborn in Norfolk who buys in bulk and shops own brand.
– An employer in London worrying about how to support his employees.
The hosts:
– Julia Brannigan: Senior Research Manager, Bulbshare
– Nina Glynn: Senior Content Manager, Bulbshare & consumer trends journalist
