NYX Professional Makeup launched their customer community, Makeup ADDYX, amidst the pandemic. It quenched a thirst for community when people needed it the most. Together, influencers, makeup artists, and brand fans ideate with the NYX Professional Makeup team on future products, feed back on cult classics, and share cutting edge insight and content that steers the NYX PMU brand.
Join L’Oréal’s Kim-Lin Capes and Bulbshare’s Roxanne Smith on 29.09.22 at 15:00 BST as we discuss how platforms like Makeup ADDYX are changing the landscape of consumer interaction and putting the customer first.
Covering:
– How to transform your customer connections and put consumer voice at the heart of operations.
– How customer insight and content platforms differ from social media.
– Why the modern consumer is hungry for connectivity with brands.
– L’Oréal’s top tips on communicating with your brand fans.
Featuring:
– Kim-Lin Capes: Community Manager, NYX Professional Makeup
– Roxanne Smith: Senior Collaboration Lead, Bulbshare
