The 2023 consumer behaviour trend report: Key trends you need to know for the next 12 months and beyond

From frugality around food to new demands for brand purpose to the need for brand communities, here are the trends that will define the next 12 months and how you should target customers in light of them.

 Based on a sample of 3,000+ UK participants; 10% 16-25, 73% 26-50, 17% 50+; 62% female, 36.5% male, 1.5% non-binary.