What draws consumers to a particular alcohol brand? How do customers discover new drinks? What do shoppers want from your brand? Join Beam Suntory’s International Insight Director and Global Head of Shopper Insight, Paul Thomas, and Bulbshare’s Chief Customer Officer, Louise Hughes, as we serve up the newest tipsy trends and motivations behind alcoholic beverage consumption.
Featuring:
- Paul Thomas: Paul is the International Insight Director and Global Head of Shopper Insight at Beam Suntory as well as a Director at The Forge, with a background at Asahi and Diageo.
- Louise Hughes: Louise is the Chief Customer Officer at Bulbshare, with a background at Budweiser, RB, and Boots.
Covering:
- Pour decisions: Where, why, and when are consumers drinking?
- Raising the bar: From hospitality recomendations to brand endorsements, what is the role of customer advocacy in the alcohol world?
- Why choose that booze? How does branding impact consumer behaviours when purchasing alcohol?
Watch now!
