In 2023 the ‘consumer’ no longer just ‘consumes’. They innovate. They co-create. They advocate.
But how can your brand empower its customers to become co-architects of its mission? Bulbshare talks with TikTok’s Janay Marie and giffgaff’s Roxy Baciu to unpick the power of the people that truly make your brand special: your customers.
Featuring:
- Janay Marie: Community, Programmes & Events Manager at TikTok
- Roxy Baciu: Head of Community at giffgaff
- Roxanne Smith: Head of Community at Bulbshare
- Nina Glynn: Head of Content at Bulbshare
Covering:
- The post-Covid shift from transactional one-way exchanges to symbiotic, meaningful relationships
- Beyond consuming: What potential do our customers have to become our biggest advocates and advisors
- Putting the customer first: Why giffgaff built community before anything else
- Lessons with TikTok: How to keep a super-engaged, active, and happy community
- Why 88% of customers would like to join a consumer community for their favourite brand
