From groundbreaking AI innovations to changing attitudes around DE&I, modern research has to be shock absorbent to thrive in liquid times. And the researcher of 2024 must be plugged-in and elastic in the face of an ever changing industry.
Join Founder of Insight Platforms, Mike Stevens, Associate Research Director at Bulbshare, Tessa Baron, and Qualitative Director at Bulbshare, Melanie Wiles, as we forecast the research trends that will rock the boat in 2024 and discuss how you can stay ahead of the curve in your research.
Covering:
- The AI race: Unpicking the wider impacts of AI, predictive analytics, and virtual assistants on the daily lives of researchers
- Data danger: Will synthetic data pose a threat – or opportunity – to research integrity and data quality?
- Meta research: Delving further into the lives of consumers through live immersions, interactive chat functions, and virtual environments
- Mobile research and real-time data: How mobile-first research provides always-on access to consumer truthsÂ
- Rich-media, richer research: The power of qualitative data, video, and UGC to get closer to the consumer
- Changing research in a modern world: How does diversity, equity and inclusivity influence survey fufillment and quotas?
Featuring:
- Mike Stevens: Founder, Insight Platforms
- Tessa Baron: Associate Research Director, Bulbshare
- Melanie Wiles: Qualitative Director, Bulbshare
